Director Brand Communications

To lead and execute high-impact digital communication strategies across platforms, act as a strategic second-in-command, and ensure the team delivers intelligent, timely, and culturally aware content that drives influence and engagement.

Core Responsibilities:

• Translate vision and goals into sharp, platform-native digital communication strategies.
• Shape narratives that are rooted in cultural context, current affairs, and long-term brand thinking.
• Collaborate on messaging frameworks, campaign positioning, and content themes.

• Lead content planning and execution across social media, newsletters, video platforms, and digital editorials.
• Ensure content reflects brand voice, strategic clarity, and creative excellence.
• Work closely with internal creators, writers, and editors to deliver quality output on time.

• Own day-to-day workflows, ensure timely execution of campaigns, content calendars, and real-time opportunities.
• Translate briefs into actionable content plans and track delivery milestones.
• Maintain a high standard of detail, clarity, and responsiveness across tasks.

• Guide junior team members, freelancers, and vendors toward aligned creative and strategic outcomes.
• Set clear quality benchmarks and own feedback loops.
• Foster a high-performance, collaborative environment.

• Track performance metrics, spot what’s working, and iterate rapidly.
• Deliver clear performance reports and actionable insights.
• Keep a pulse on digital trends, shifts in platform algorithms, and emerging content formats.

Must-Have Skills & Traits:

• 6–10 years of experience in digital communications, content strategy, or social media leadership.
• Editorial and messaging strength — can write or edit across formats with intelligence and flair.
• Confident working at the intersection of culture, policy, and storytelling.
• Organised, accountable, and able to drive both strategic vision and operational efficiency.
• Familiarity with tools like Notion, Meta dashboards, LinkedIn analytics, Trello, etc.

Nice-to-Have:

• Background in journalism, public policy, branding, or media.
• Experience leading teams or managing verticals within an agency or content-led setup.
• Strong understanding of Hindi or regional languages (for language-driven campaigns).