Digital & Social Media Associate

About Artha Group

Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. With 130+ investments, 30+ exits, and a cross-border operating model, we operate with speed, structure, and precision.

This role anchors our digital brand presence, overseeing both performance and execution across platforms—ensuring that we show up online with the same discipline we bring to investing.

Role Overview

Digital & Social Media Associate

managerial and hands-on role

Key Responsibilities

Team Management & Execution Oversight

• Lead and review workstreams of analysts: one in digital performance/ORM, and one in social media publishing.
• Set weekly priorities, clear timelines, and quality benchmarks across publishing, reporting, and lead tracking.
• Run weekly reviews and monthly reporting roll-ups for the Head of Content & Community.

Digital Performance Integration

• Review and synthesize key digital metrics (web traffic, engagement rates, conversion paths).
• Collaborate with SEO/SEM partners to ensure campaign results align with traffic and lead-gen goals.
• Approve platform-wide publishing schedules based on performance trends and brand goals.

Research & Content Alignment

• Conduct research to support the content team with post ideas, industry benchmarking, or thought leadership
• Stay on top of competitor digital behavior—who’s doing what, and what’s gaining traction.

Growth & Campaign Enablement

• Support digital campaign planning—identifying organic and paid levers to scale visibility.
• Collaborate on social experiments (caption formats, scheduling slots, content types) and track results.

What We’re Looking For

Experience & Skills

• 4–6 years of experience in digital marketing, social media operations, or growth management.
• Prior experience managing a small team or function across performance and creative workstreams.
• Strong working knowledge of content workflows, analytics dashboards, and web performance tools.
• Proven ability to collaborate across marketing, content, and leadership teams to execute with clarity and speed.

Mindset & Traits

• Structured and clear-headed—can prioritize, delegate, and fix problems before they escalate.
• Comfortable being both strategic and executional.
• Insight-led—you ask why something is working or not, and act based on real data.
• Has the confidence to lead a team without taking over their work.

Compensation:

Total Annual Compensation:

• Fixed Annual CTC: ₹ 18,00,000
• Annual Retention Bonus: ₹3,00,000 (paid at year-end, not performance-linked)