Digital Marketting Manager

Location:

Experience:

Salary:

Company:

About the Role

As a Digital Marketing Manager, you will develop, implement, track, and optimize campaigns across all digital channels—from SEO and social media to OTT, payment apps, e‑commerce, etc, to drive brand awareness, engagement, and ROI.

Key Responsibilities

Campaign Strategy & Execution

○    Plan and run SEO/SEM, social media, email, and display advertising campaigns.

○    Develop and execute targeted campaigns for:

OTT Platforms

Payment Apps

E‑commerce Channels

○    Manage and grow social media presence across Facebook, Instagram, LinkedIn, etc.

Performance Measurement & Optimization

○    Monitor campaign performance against KPIs and ROI targets.

○    Identify trends and optimize budget allocation for maximum impact.

○    Conduct A/B tests to improve conversion funnels and user experience.

Collaboration & Innovation

○    Work with design and web teams to develop high-converting landing pages and optimize UX/UI.

○    Evaluate emerging digital marketing technologies and recommend adoption.

Budget & Vendor Management

○    Develop and manage campaign budgets, ensuring cost‑efficiency.

Marketing Automation & CRM Integration

○    Implement and optimize workflows in marketing-automation platforms.

○    Integrate digital campaigns with CRM systems to track lead-to-revenue metrics.

Content Strategy & Production

○    Define and own the content calendar: blog posts, videos, infographics, etc.

○    Collaborate with copywriters, designers, and video producers to ensure on‑brand storytelling.

Influencer & Affiliate Partnerships

○    Identify and negotiate partnerships with influencers, bloggers, and affiliate networks.

○    Track and optimize affiliate performance and ROI.

Team Leadership & Stakeholder Communication

○    Mentor junior marketers, interns, or agency teams.

○    Prepare and present monthly/quarterly performance reports to senior leadership and clients.

Compliance & Best Practices

○    Ensure campaigns adhere to data‑privacy regulations

○    Stay updated on industry best practices for accessibility, ad policies, and brand safety.

Requirements

●    Bachelor’s degree in Marketing, Communications, or a related field.

●    Minimum of 2 years of proven digital marketing experience.

●    Hands-on expertise with:

SEO & SEM

Paid Media

Email Marketing

Channel‑Specific Campaigns:

●    Proficiency in analytics tools such as Google Analytics, Search Console, etc.

●    Experience managing websites on WordPress and Shopify, etc.

●    Creative mindset coupled with a strong, data-driven approach.

●    Up-to-date with the latest digital trends and algorithm updates.

●    Basic understanding of HTML, CSS, and JavaScript is a plus.

Nice‑to‑Haves

Certifications:

●    Familiarity with tag managers (e.g., Google Tag Manager), pixel implementation, and basic SQL querying.

●    Strong presentation, interpersonal, and project‑management skills.

Experience running multilingual or region‑specific campaigns.

About Adclan

New Delhi

🔗 Learn more: www.adclan.in

Interested? Let’s Connect!

Sapna@adclan.in

+91-99993 78245

• 💼 Or DM us here on LinkedIn!