Digital Marketing Strategist

Job Description

Key Responsibility- Paid Social Media Advertising (Meta, LinkedIn, X, etc.): Develop and execute monthly paid social calendars aligned with brand goals. Plan and run paid promotions and boosted content to enhance reach, engagement, and conversions. Coordinate with design and content teams to develop high-performing creatives. Monitor ad performance daily and optimize targeting, creatives, placements, and bidding. Handle community engagement and DMs to maintain brand voice and customer trust. Track social trends, hashtags, and platform updates to integrate into campaigns. Drive platform growth by leveraging new features and ad formats. Google Ads Campaign Management: Plan, launch, and optimize campaigns across Google Search, Display, Video (YouTube), Performance Max, and Demand Gen. Conduct keyword research, audience segmentation, and competitor analysis. Create engaging ad copy and coordinate with designers for visual assets. Optimize campaigns to achieve KPIs like CTR, CPA, ROAS, and conversion rates. Regularly analyze performance and implement A/B tests to improve outcomes. Prepare detailed performance reports and insights for internal teams and clients. Stay up-to-date with platform updates and industry best practices. Additional Responsibilities: Collaborate across departments (creative, strategy, SEO, and client servicing) for integrated campaign execution. Research competitor strategies and digital trends to keep campaigns innovative. Manage influencer collaborations in sync with paid campaigns (when needed). Recommend new tools, platforms, or strategies to improve overall ad performance. Required Skills & Qualifications: 4-6 years of hands-on experience in Meta Ads & Google Ads. Strong analytical skills; comfortable with tools like Google Analytics, Ads Manager, and Data Studio. Excellent understanding of digital ad metrics and campaign performance optimization. Experience managing multiple ad accounts simultaneously. Strong communication and reporting skills.