Digital Marketing Specialist

Digital Marketing Manager Job Description

Job Title: Digital Marketing Manager

Industry: Education Industry

Location: Ludhiana
Job Type: Full-time

Job Overview:

We are seeking a dynamic and results-driven Digital Marketing Manager to lead and execute digital marketing strategies for our education brand. This role is responsible for driving online engagement, generating high-quality leads, and increasing brand awareness through digital channels. The ideal candidate will have expertise in SEO, paid media, content marketing, and data-driven decision-making to enhance our online presence and student enrollment rates.

Key Responsibilities:

• Strategy & Campaign Management:
• Develop and execute digital marketing strategies to increase student enrollment and engagement.
• Plan and optimize multi-channel marketing campaigns (SEO, PPC, social media, content marketing).
• Oversee website traffic, conversion rates, and user experience improvements.
• Performance Tracking & Analytics:
• Monitor and analyze marketing performance using CRM tools
• Track campaign ROI, generate reports, and adjust strategies accordingly.
• SEO & Content Marketing:
• Implement SEO best practices to improve organic traffic and search rankings.
• Develop engaging blog content that resonate with students and parents.
• Collaborate with academic departments to create thought leadership content.
• Social Media & Paid Advertising:
• Manage paid ad campaigns (Facebook, LinkedIn, Instagram) to generate qualified leads.
• Create and execute organic social media strategies to build community engagement.
• Work with student ambassadors to enhance brand visibility.
• CRM Management:
• Manage and segment the database for targeted marketing campaigns.
• Automate lead nurturing workflows to enhance student conversion.
• Collaboration & Team Leadership:
• Work closely with academic teams, admissions, and creative designers to align marketing efforts.
• Stay up to date with digital trends in the education sector.

Qualifications & Skills:

• Education: Master's degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Experience: 4+ years in digital marketing,
• Technical Skills: Strong knowledge of SEO, SEM, Google Ads, Facebook Ads, and LinkedIn Ads.
• Soft Skills:
• Strong analytical and problem-solving skills.
• Excellent communication and copywriting abilities.
• Ability to collaborate across departments.

Job Types: Full-time, Permanent

Benefits:

• Health insurance

Schedule:

• Morning shift

Supplemental Pay:

• Performance bonus

Work Location: In person