Digital Marketing Specialist

Job Summary:

We are seeking a proactive and results-driven Digital Marketing Specialist to lead and implement online marketing initiatives across SEO, backlink strategies, Google Ads, Meta-advertising (Facebook/Instagram), public relations, and digital promotion for co-working spaces and managed offices. This role is ideal for a multi-skilled marketer with a strong understanding of digital channels and a passion for increasing visibility, traffic, and engagement.

Key Responsibilities:

1. SEO & Backlinking

• Conduct keyword research and on-page SEO optimization (meta tags, titles, descriptions, image optimization)
• Build high-quality backlinks through white-hat techniques (guest posting, outreach, collaborations)
• Regularly audit the website for SEO performance and technical improvements
• Monitor and report on SEO KPIs using tools like Google Analytics, Search Console, and SEMrush

2. Paid Advertising (Google, Facebook, Instagram and Youtube )

• Plan, launch, and manage paid ad campaigns across Google and Meta platforms (Facebook, Instagram)
• Create audience-targeted ad strategies for awareness, engagement, lead generation, and sales
• Track ad performance, optimize campaigns, and manage ad budgets effectively

3. Marketing Plans & Strategy

• Assist in creating integrated digital marketing plans to promote products and services
• Analyze competitor activity, market trends, and customer data to guide strategy
• Support cross-functional campaigns involving email marketing, landing pages, and lead funnels

4. Influencer Marketing

• Strategize the content and plan shoots with influencers to improve brand visibility on channels like Meta and YouTube
• Develop marketing content including blogs, blurbs, banners, social media creatives
• Coordinate virtual events, launches, and initiatives to expand in new geographies

5. Public Relations (PR)

• Develop and execute PR strategies to increase brand visibility across digital media
• Draft and distribute press releases, pitch stories to media, and coordinate media coverage
• Build and maintain relationships with bloggers, journalists, and influencers

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 2+ years of experience in digital marketing with hands-on SEO and ad campaign experience
• Strong knowledge of Google SEO, backlink strategies, Meta Ads Manager, and Google Analytics
• Familiarity with tools like SEMrush, Canva, WordPress, and email marketing platforms
• Excellent written and verbal communication skills
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Passion for sustainability and creating an environmental impact

Preferred Skills:

• Experience in co-working industry or marketing commercial offices is a plus
• Basic graphic design or video editing skills (Canva, Adobe, etc.)

Compensation & Benefits:

• Competitive salary based on experience [Rs. 4,20,000 - Rs. 6,00,000]
• Monday - Friday, 9 AM - 6 PM
• A great work environment with massive ownership and growth opportunities
• Work closely with thought leaders who are amongst the best in the country when it comes to building startups and scaling them
• A lot of freedom and ownership to propose and change the way we do things
• Career growth opportunities in a creative and dynamic environment

Job Type: Full-time

Pay: ₹420,000.00 - ₹600,000.00 per year

Benefits:

• Health insurance
• Paid sick time

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person

Expected Start Date: 01/08/2025