Digital Marketing Specialist

About the Role:

We are seeking a data-driven Digital Marketing Specialist (Performance Marketer) to drive paid acquisition and optimize marketing performance across digital platforms. You will be responsible for planning, executing, monitoring, and scaling ROI-focused ad campaigns while leveraging data analytics to make strategic decisions.

Key Responsibilities:

• Plan and manage paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other digital platforms.
• Conduct keyword research, A/B testing, ad copy creation, and bid optimization.
• Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and Looker Studio.
• Track key KPIs: CAC, ROAS, CTR, CPC, CPM, LTV, and conversion rates.
• Collaborate with design and content teams to create high-performing creatives and landing pages.
• Drive remarketing, funnel optimization, and audience segmentation strategies.
• Prepare weekly/monthly performance reports and present actionable insights.
• Stay updated with platform changes, trends, and best practices.

Requirements:

• 2+ years of hands-on experience in performance marketing or digital advertising.
• Proven track record of managing and scaling ROI-positive paid campaigns.
• Strong expertise in Meta Ads, Google Ads, and Google Tag Manager (GTM).
• Analytical mindset with strong command of Google Analytics, Excel, Looker Studio, or similar tools.
• Understanding of marketing funnels, attribution models, and consumer psychology.
• Experience working with CRM tools or e-commerce platforms is a plus.
• Excellent communication, organizational, and project management skills.

Preferred Skills:

• Certification in Google Ads / Meta Blueprint.
• Experience with marketing automation and CRO tools (e.g., Hotjar, Optimizely, HubSpot).
• Familiarity with SEO, email marketing, and organic social media growth strategies.
• Experience in B2B or D2C verticals is a plus.

Job Type: Full-time

Pay: ₹10,482.94 - ₹34,433.95 per month

Work Location: In person