Digital Marketing Specialist

Experience required:

Location:

Reports to:

Works Closely With:

Role Overview

Senior Web Manager

Key Responsibilities:

Website Ownership and Technical Oversight

• Take full ownership of the client’s main and satellite websites, including domain, hosting, SSL, uptime, and technical health
• Manage and maintain CMS infrastructure (Concrete5) and integrations with CRM (Microsoft Dynamics)
• Ensure technical performance, accessibility and site speed are continuously optimised
• Act as the go-to contact for any CMS, CRM or front-end digital issue or enhancement

Strategic Project Delivery

• Manage digital agency retainers on the client’s behalf, driving ROI through well-prioritised projects
• Lead full-cycle web enhancement and relaunch projects, aligning with client business goals
• Implement quality assurance processes across digital deliveries

SEO, CRO and Analytics

• Own the SEO performance roadmap and implement ongoing improvements
• Deliver regular web performance reports using GA4, SEMRush, GTM and other analytics tools
• Implement CRO strategies to improve key conversion metrics such as membership purchases or self-service usage

Internal Enablement

• Deliver CMS and tool training for client stakeholders
• Advise the client’s marketing team on digital best practices for content delivery, campaign pages, and tracking setup

Required Skills

• Digital performance analysis and reporting (GA4)
• UX evaluation and journey mapping
• Conversion rate optimisation strategy
• Campaign page planning and coordination
• Setting up tracking parameters (UTMs, events)
• Internal training on tools (Hotjar, GA4, SEMRush)
• Insight reporting to support marketing and product teams

Tools You’ll Use

• Google Analytics 4
• Google Tag Manager (for campaign/event tracking)
• Hotjar (heatmaps, session recordings, feedback polls)
• SEMRush (competitive keyword and site audit insights)
• Hootsuite (content distribution coordination)
• Cvent (for digital events and registration tracking)
• Click Dimensions (email and marketing automation analytics)

Ideal Candidate Attributes

• Confident communicator in a client-facing environment
• Technically strong with experience owning web delivery end-to-end
• Proactive, structured and highly organised
• Results-oriented with an eye for both user experience and system efficiency