Digital Marketing Manager

Digital Marketing Manager

Roles and Responsibilities:

• Develop and implement cohesive digital marketing strategies tailored to the unique needs of each institution within the group.
• Manage end-to-end digital campaigns including SEO, SEM (Google Ads), social media advertising, email marketing, and content marketing.
• Oversee website and landing page management, ensuring optimal SEO, usability, and fresh content aligned with institutional goals.
• Track, analyse, and report on campaign performance using tools such as Google Analytics and SEO platforms; leverage data to optimize and improve ROI.
• Collaborate closely with internal teams (content, admissions, design) and external partners/agencies to deliver compelling digital content and creative assets.
• Stay ahead of digital marketing trends and industry best practices to continuously innovate and refine strategies.
• Efficiently manage digital advertising budgets to maximize impact and cost-effectiveness across all institutions.
• Lead and mentor digital marketing team members; drive cross-institutional marketing initiatives to maintain brand consistency and maximize reach.
• Ensure all digital marketing activities comply with data privacy laws and ethical standards.

Qualification Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3-5 years of proven experience in digital marketing, preferably within education or multi-institution environments.
• Proficient in digital marketing tools including Google Ads, Facebook Ads Manager, SEO analytics, and email marketing platforms.
• Strong analytical mindset with ability to derive actionable insights from complex data sets.
• Excellent organizational and project management skills, capable of managing multiple campaigns simultaneously.
• Outstanding communication and interpersonal skills, with a collaborative approach to teamwork.
• Familiarity with CRM systems and marketing automation tools is advantageous.