Digital Marketing Manager

Company Description

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Role Description

This is a full-time on-site role for a Digital Marketing Manager based in Coimbatore. The Digital Marketing Manager will be responsible for planning and executing digital marketing campaigns, managing social media accounts, analyzing and reporting on web traffic, and optimizing content for SEO. The role also includes coordinating with other departments in all colleges under PPG Group of Institutions for integrated marketing strategies and staying updated with the latest digital marketing trends and technologies.

Qualifications

• Digital Marketing, Social Media Management, and SEO skills
• Content Creation, Copywriting, and Content Strategy skills
• Analytics and Reporting skills, including proficiency with tools like Google Analytics
• Knowledge of CRM and Marketing Automation tools
• Excellent organizational and project management skills
• Ability to work collaboratively with cross-functional teams
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience in a similar role, preferably in the education sector