Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Kochi, Kerala
Job Type: Full-Time
Experience Required: 7+ Years

Job Overview:

We are seeking an experienced and result-oriented Digital Marketing Manager with 7+ years of expertise in developing and executing data-driven digital marketing strategies across various channels, including SEO, SMO, Google Ads, content marketing, and lead generation. The ideal candidate will have a strong understanding of both performance and brand marketing, with a proven ability to drive online visibility, customer engagement, and measurable business growth.

Key Responsibilities:

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Lead and manage SEO (on-page and off-page), SMO, and paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, etc.
• Plan and execute lead generation campaigns to drive targeted traffic and quality conversions.
• Oversee website performance, UX improvements, and landing page optimization.
• Create and manage content and social media calendars to support branding and engagement efforts.
• Monitor and analyze performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and CRM dashboards.
• Collaborate with internal teams (sales, design, content, development) to ensure marketing initiatives are aligned.
• Manage digital marketing budgets effectively, ensuring high ROI on all campaigns.
• Stay updated on the latest trends, technologies, and best practices in digital marketing.
• Lead, train, and mentor a team of digital marketing professionals.

Key Requirements:

• Bachelor’s/Master’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 7 years of experience in digital marketing, with strong hands-on knowledge.
• Proven expertise in SEO, SMO, Google Ads, and lead generation.
• Proficient in tools such as Google Analytics, SEMrush, Ahrefs, HubSpot, Mailchimp, and others.
• Strong analytical skills and ability to convert data into actionable insights.
• Excellent communication, project management, and leadership skills.
• Experience in both B2B and B2C marketing is an advantage.

Preferred Qualifications:

• Google Ads, Analytics, or HubSpot certification.
• Experience in marketing for IT, SaaS, or service-based companies.
• Familiarity with WordPress, HTML basics, and CRM platforms.

Job Types: Full-time, Permanent

Pay: ₹70,000.00 - ₹90,000.00 per month