Digital Marketing Manager

Job Title: Google Ads Expert – Team Manager Experience Required: 3 Years to 10 Years Location: Newtown Kolkata (Work from office/ On-site) Industry: Digital Marketing (Non-eCommerce – Healthcare Focus) Client Base: Dentists & Dental Clinics in the U.S. About the Role: We are looking for a Google Ads Expert – Team Manager to lead and scale our paid advertising team. This is a strategic role focused on managing Google Ads campaigns for our U.S.-based dental clients. You will be responsible for team leadership, campaign performance, client satisfaction, and continuous process improvement. This role is ideal for someone with strong technical skills in Google Ads and experience in managing teams and client accounts—particularly in service-based (non-eCommerce) industries. Key Responsibilities: Manage and mentor a team of PPC specialists, ensuring optimal performance and skill growth. Plan, launch, and optimize Google Ads campaigns (Search, Display, Local Services Ads, etc.) for U.S. dental clients. Develop and maintain campaign strategies focused on lead generation, appointment bookings, and ROI. Monitor KPIs such as CTR, CPC, CPA, Quality Score, and conversion rates. Conduct regular audits of campaigns and implement improvements based on performance data. Interface directly with internal stakeholders and occasionally with clients to provide reports, updates, and strategic insights. Stay current with Google Ads platform changes, policies, and best practices. Coordinate with landing page designers, copywriters, and analytics teams to ensure cohesive campaign execution. Requirements: Minimum 3 years of hands-on experience managing Google Ads campaigns. Proven experience in lead generation and conversion-focused strategies (NOT eCommerce). Strong understanding of Google Ads, Google Analytics, and conversion tracking tools. Demonstrated ability to manage and mentor a team. Experience working with U.S.-based clients, ideally in the healthcare or dental industry . Excellent communication, reporting, and organizational skills. Google Ads Certification is a plus. Show more Show less