Digital Marketing Manager

Role Overview:

Marketing & Communications Manager – Digital Marketing

Location : Cunningham Road, Bangalore

Key Responsibilities:

1. Digital Marketing Strategy & Execution

• Monitor and optimize campaigns to drive lead generation and conversion.
• Develop KPIs to measure success and performance across platforms.

2. Website Management

• Manage and update company websites, ensuring content is current, engaging, and SEO optimized.
• Collaborate with web developers and designers for improvements in UI/UX.
• Analyze site traffic and user behaviour using tools like Google Analytics and make data driven decisions.

3. Content Development

• Create, curate, and oversee compelling content for web, social media, emailers, blogs, and press releases.
• Develop content calendars in alignment with marketing objectives.
• Ensure content reflects brand voice and maintains consistency.

4. Brand & Corporate Communications

• Develop and manage brand guidelines.
• Craft internal and external communication strategies, including press releases and corporate announcements.

5. Social Media Management

• Oversee company’s social media strategy, content creation, posting, and engagement.
• Monitor online presence and reputation across platforms.
• Utilize social media analytics tools to assess performance and engagement.

6. Campaigns & Collaborations

• Support event marketing, product launches, and employer branding initiatives.

Required Skills & Qualifications:

• Bachelor’s/Master’s degree in Marketing, Mass Communication, or a related field from IIM or XLRI or Tier one Institute
• 3–8 years of experience in digital marketing and communications.
• Strong knowledge of SEO/SEM, Google Analytics, and social media tools.
• Excellent communication and copywriting skills.
• Experience with CMS (WordPress or similar), email marketing platforms, and design tools (Canva, Adobe Suite preferred).
• Strong project management and multitasking abilities.

Preferred Attributes:

• Creative thinker with an eye for detail.
• Ability to work in a fast-paced, collaborative environment.
• Strong understanding of brand strategy and digital storytelling.