Digital Marketing Manager

8 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview:

Marketing & Communications Manager – Digital Marketing

Location : Cunningham Road, Bangalore

Key Responsibilities:

1. Digital Marketing Strategy & Execution

  • Monitor and optimize campaigns to drive lead generation and conversion.
  • Develop KPIs to measure success and performance across platforms.

2. Website Management

  • Manage and update company websites, ensuring content is current, engaging, and SEO optimized.
  • Collaborate with web developers and designers for improvements in UI/UX.
  • Analyze site traffic and user behaviour using tools like Google Analytics and make data driven decisions.

3. Content Development

  • Create, curate, and oversee compelling content for web, social media, emailers, blogs, and press releases.
  • Develop content calendars in alignment with marketing objectives.
  • Ensure content reflects brand voice and maintains consistency.

4. Brand & Corporate Communications

  • Develop and manage brand guidelines.
  • Craft internal and external communication strategies, including press releases and corporate announcements.

5. Social Media Management

  • Oversee company’s social media strategy, content creation, posting, and engagement.
  • Monitor online presence and reputation across platforms.
  • Utilize social media analytics tools to assess performance and engagement.

6. Campaigns & Collaborations

  • Support event marketing, product launches, and employer branding initiatives.

Required Skills & Qualifications:

  • Bachelor’s/Master’s degree in Marketing, Mass Communication, or a related field from IIM or XLRI or Tier one Institute
  • 3–8 years of experience in digital marketing and communications.
  • Strong knowledge of SEO/SEM, Google Analytics, and social media tools.
  • Excellent communication and copywriting skills.
  • Experience with CMS (WordPress or similar), email marketing platforms, and design tools (Canva, Adobe Suite preferred).
  • Strong project management and multitasking abilities.

Preferred Attributes:

  • Creative thinker with an eye for detail.
  • Ability to work in a fast-paced, collaborative environment.
  • Strong understanding of brand strategy and digital storytelling.

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Technology

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