Digital Marketing Manager

Job Title: Senior Digital Marketing Executive 📍 Location: Surat (On-site) 💼 Employment Type: Full-time 🔍 Key Responsibilities: Plan, execute, and optimize paid marketing campaigns across Google, Meta, and other ad platforms Drive performance marketing with a focus on key metrics like ROAS, CPL, and CAC Develop and implement SEO strategies (on-page, off-page, technical) to improve organic reach Collaborate with content, design, and product teams to run integrated marketing campaigns Manage remarketing, audience segmentation, and funnel conversion strategies Utilize tools like GA4, Looker Studio, Google Tag Manager, Meta Events Manager, and CRM systems for performance tracking Prepare and manage marketing performance reports – daily, weekly, monthly, quarterly Stay up-to-date with digital platform changes and adapt strategies accordingly Mentor junior team members and support strategic marketing planning ✅ Requirements: 3–5 years of hands-on experience in digital marketing (preferably eCommerce/D2C sector) Proven expertise in running paid ad campaigns (Google Ads, Meta Ads; LinkedIn/Twitter Ads is a plus) Strong analytical and decision-making skills based on data Deep understanding of customer funnels, retargeting, and A/B testing Proficiency in GA4, Google Search Console, Meta Business Manager, Looker Studio Experience in marketplace or luxury/fashion brands is an added advantage Bachelor’s degree in Marketing, Business, or related field 📈 Key Performance Indicators (KPIs): Achieve high ROAS and low CAC on ad campaigns Deliver consistent and insightful campaign performance reports Increase organic traffic and visibility through SEO improvements Boost conversion rates through optimized retargeting and funnels 🎁 Benefits: Work in a high-performance marketing environment Opportunity to scale your career with a growing digital-first brand Be part of a team focused on innovation, impact, and results Show more Show less