Digital Marketing Manager

Job description

Role Overview:
We are seeking a results-driven Digital Marketing Executive/Manager with a strong focus on performance marketing, SEO, and campaign management. The ideal candidate must be proficient in generating qualified leads, managing funnels, optimizing ROAS and CPC, and leveraging AI tools to boost efficiency, content quality, and data analysis. This role demands creativity, strategic thinking, and a data-driven approach.

Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and others.
• Generate qualified leads through targeted campaigns, effective funnel management, and landing page optimization.
• Monitor key metrics including ROAS, CPC, CTR, and conversion rates, and take corrective action to improve performance.
• Conduct in-depth keyword research and implement best practices in on-page and off-page SEO.
• Develop and publish engaging content including blogs, social media posts, and email campaigns to drive traffic and engagement.
• Use AI-powered tools (e.g., ChatGPT, Jasper, Surfer SEO, Copy.ai, Grammarly, Canva AI, HubSpot AI, SEMrush AI tools) to:
• Generate content ideas and ad copy.
• Optimize blog posts and web pages for SEO.
• Automate reporting and campaign analysis.
• Personalize marketing campaigns and email workflows.
• Track website analytics and campaign performance using Google Analytics, Search Console, and AI-based dashboards.
• Collaborate with designers and the Dubai team to ensure consistent branding and messaging.
• Suggest and test A/B variations using AI for better targeting and higher conversions.
• Manage and optimize marketing budgets to ensure maximum output per dirham/rupee spent.

Requirements:

• 5+ years of proven experience in digital marketing, particularly in performance and paid media.
• Strong knowledge of Google Ads, Meta Business Suite, and SEO best practices.
• Experience with AI content generation, keyword analysis, and campaign optimization tools.
• Ability to analyze campaign data and generate actionable insights.
• Excellent writing skills with a knack for creating engaging blogs and content.
• Proficiency in marketing funnel strategy, remarketing, and audience segmentation.
• Highly organized, self-motivated, and comfortable working in a fast-paced, result-oriented environment.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Certifications in Google Ads, Meta Blueprint, or AI marketing tools (e.g., HubSpot AI, SEMrush AI).
• Prior experience working in coordination with international teams is a plus.

What We Offer:

• A dynamic work environment with exposure to AI-driven marketing strategies.
• Opportunity to work closely with the Dubai head office team.
• Learning and growth opportunities in a fast-scaling organization.
• Competitive salary and performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person

Expected Start Date: 30/07/2025

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Paid time off

Work Location: In person