Digital Marketing Executive

Perks

Direct reporting to COO

Comprehensive benefits package

Opportunities for professional growth and development.

Friendly and growth oriented professional culture

Key Responsibilities Area :

Social Media Management:

• Create, schedule, and monitor engaging content across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc. 
• Monitor social media trends, respond to comments, and engage with the online community to build a strong brand presence.

Content Creation:

• Develop and curate high-quality and relevant content, including blog posts, articles, infographics, videos, and more, to engage the target audience and attract potential customers.

Email Marketing:

• Plan, execute, and optimize email marketing campaigns to nurture leads and retain existing customers. 
• Monitor email performance metrics, analyze results, and make data-driven improvements.

Search Engine Optimization (SEO):

• Assist in developing and implementing SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. 
• Conduct keyword research and monitor website analytics.

Pay-Per-Click (PPC) Advertising:

• Manage PPC campaigns on platforms such as Google Ads and/or social media ads.
• Optimize ad performance, budget allocation, and bidding strategies to achieve marketing objectives.

Analytics and Reporting:

• Utilize various analytics tools to track and analyze the performance of digital marketing initiatives. 
• Prepare regular reports, present key findings to the team, and suggest improvements based on data insights.

Website Management:

• Collaborate with the web development team to update and maintain the company website. 
• Ensure content accuracy, mobile responsiveness, and user-friendly navigation.

Online Partnerships and Collaborations:

• Identify potential partnerships, influencers, or affiliates to enhance brand exposure and reach a wider audience.

A/B Testing:

• Conduct A/B tests on different marketing elements, such as ad copy, landing pages, and email subject lines, to optimize campaign performance.

Stay Updated on Industry Trends:

• Keep abreast of the latest trends, tools, and technologies in the digital marketing landscape and share insights with the team to enhance overall marketing strategies.

Requirements:

• Bachelor's degree

  in Marketing, Communications, or a related field.

• At least

  1 year of experience

  in digital marketing or a related role.

• Proficiency :

• Strong understanding of various digital marketing channels and their respective strategies.
• Social media management, content creation, email marketing, SEO, and PPC advertising.

• Skills:

  Familiarity with digital marketing analytics tools such as Google Analytics.

• Communication Skills:

  Excellent written and verbal communication skills.

• Creativity:

  Creative thinking and the ability to generate innovative marketing ideas.

• Attention to Detail:

  Detail-oriented with the ability to manage multiple projects simultaneously.

• Adaptability:

  The digital marketing landscape is constantly evolving, so the ability to adapt to new technologies and trends is crucial for success in this role.

• Time Management:

  The ability to manage time effectively and prioritize tasks is important for meeting deadlines and achieving marketing goals.

• Analytical mindse

  t with the ability to interpret data and make data-driven decisions.

• Team playe

  r with strong interpersonal skills.

hr@unicepts.in