Digital Marketing Content & Growth Strategist

About the Role

Digital Marketing Content & Growth Strategist

Success in this role

Key Responsibilities

• Develop and execute a comprehensive

  content, social media, and performance marketing strategy

  aligned with company objectives.
• Plan, manage, and optimize

  paid advertising campaigns

  across

  Google Ads, Meta (Facebook/Instagram), LinkedIn

  , and other relevant platforms.
• Lead the

  social media strategy and content planning

  to grow followers, enhance engagement, and strengthen brand voice.
• Collaborate with the creative team to produce engaging

  visual and video content

  for social media, ads, and campaigns.
• Implement and monitor

  SEO strategies

  to complement organic growth efforts.
• Conduct

  audience research, competitor analysis, and trend spotting

  to guide strategy.
• Utilize tools like

  GA4, Meta Business Suite, LinkedIn Ads Manager, and Google Ads

  to track, measure, and optimize campaign performance.
• Develop and execute

  retargeting, A/B testing, and funnel optimization

  to maximize ROI.
• Report on key metrics such as

  CTR, CPC, CPA, ROAS

  , and social media KPIs with data-backed insights.
• Stay up to date with the latest trends and updates in

  digital marketing, social platforms, and ad technologies

  .
• Manage content calendars, freelance contributors, and ensure consistent brand messaging across platforms.

Qualifications

• 3-5 years of experience

  in

  Social Media Marketing, Performance Marketing

  , and digital content strategy.
• Proven track record of running and optimizing

  Google Ads, Meta Ads, and LinkedIn campaigns

  with positive ROI.
• Strong expertise in

  social media strategy, content planning, and brand storytelling

  .
• Proficiency in

  SEO fundamentals

  and best practices.
• Skilled in

  Google Analytics 4 (GA4)

  , Google Ads Manager, Meta Business Suite, and related tools.
• Excellent written and verbal communication skills with a knack for

  copywriting and storytelling

  .
• Basic design and content creation skills using

  Canva, Adobe Suite, or Figma

  .
• Strong analytical mindset with the ability to interpret data and drive strategic decisions.
• Exceptional project management skills and ability to handle multiple campaigns concurrently.

Preferred / Nice to Have

• Experience with

  AI content tools

  like ChatGPT, Gemini, DeepSeek, etc.
• Knowledge of

  Conversion Rate Optimization (CRO)

  and funnel marketing.
• Experience with

  marketing automation tools

  like HubSpot .

Benefits / Perks

• Competitive salary package — Best in the industry

• Performance-based bonuses and incentives

• Continuous opportunities for

  professional growth, training, and upskilling

• Access to the latest

  tools, platforms, and marketing technologies

• A

  collaborative, innovative, and growth-driven work culture

• Exposure to

  diverse projects across multiple industries

• Creative freedom

  to experiment with new strategies, tools, and ideas