Customer Relationship Management Specialist

Job Description

Job Title: CRM Specialist Location: Remote Experience : 11yrs Job Overview: We are seeking a highly motivated and data-driven CRM Specialist to lead our customer relationship strategy and execution. You will be responsible for managing our CRM platform, improving customer engagement, and driving customer loyalty and retention. The ideal candidate has hands-on experience with CRM tools, strong analytical skills, and a customer-centric mindset. Key Responsibilities: Develop and execute CRM strategies to improve customer acquisition, engagement, retention, and loyalty. Manage and optimize the CRM system , ensuring data accuracy, integrity, and segmentation. Design, implement, and track targeted campaigns across email, SMS, in-app messaging, and other CRM channels. Analyze customer data and behaviors to identify opportunities for growth and personalization. Collaborate with Marketing, Sales, and Customer Support teams to ensure consistent and effective messaging. Create customer journey maps and lifecycle programs based on customer segmentation and insights. Monitor KPIs such as open rates, click-through rates, conversion rates, and churn. Stay up-to-date with CRM trends, tools, and best practices. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. 8+ years of experience in CRM, email marketing, or customer lifecycle management. Proficiency in CRM platforms Strong understanding of customer segmentation, personalization, and journey mapping. Analytical mindset with experience using data to drive decisions. Excellent project management and communication skills. Show more Show less