Channel Program Manager

Job Overview :

The Channel Enablement Manager is responsible for empowering and supporting indirect sales

channels—such as resellers, distributors, and strategic partners—by developing and delivering

training, tools, and resources that drive partner success and revenue growth.

Responsibilities :

• Strategic Enablement Planning:

Design and implement global channel enablement strategies aligned with business goals and

partner needs.

• Leadership & Mentorship:

Lead a team of enablement specialists and collaborate with regional channel managers to

scale programs effectively.

• Partner Lifecycle Management:

Oversee onboarding, training, certification, and continuous development programs for

partners across all tiers.

• Content Strategy:

Develop and manage a comprehensive content roadmap including sales playbooks,

competitive battle cards, product guides, and training modules.

• Technology & Tools:

Optimize the use of enablement platforms (e.g., LMS, PRM, CMS) to deliver scalable and

measurable programs.

• Performance Analytics:

Define KPIs and use data-driven insights to refine enablement strategies and demonstrate

ROI.

• Cross-Functional Collaboration:

Work closely with Sales, Marketing, Product, and Customer Success teams to align messaging

and ensure consistency across partner touchpoints.• Event Leadership:

Spearhead partner summits, webinars, and virtual training events to foster engagement and

knowledge sharing.

Requirements and Qualifications :

• 10–15 years of experience in channel enablement, partner marketing, or sales enablement in

a B2B environment

• Proven success in building and scaling global partner enablement programs

• Strong leadership and stakeholder management skills

• Deep understanding of partner ecosystems, sales cycles, and go-to-market strategies

• Experience with enablement tools like Highspot, Seismic, Mindtickle, Salesforce, and PRM

platforms

• Excellent communication, presentation, and project management skills

• Bachelor’s degree required; MBA or relevant certifications (e.g., Certified Sales Enablement

Professional) preferred