Brand Marketing Lead

One Impression is India's largest and first of it's kind Full-Stack IMaaS (Influencer Marketing as a Service) Platform. We help brands manage high-impact influencer marketing campaigns. We are active in over 12 countries including India, the U. S. , Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in 10+ languages.

About the Role

We are looking for a dynamic and creative Brand Marketing Manager to lead our brand storytelling across digital platforms. This role blends creativity with strategy — you’ll be the voice of our brand across Instagram, YouTube, and other social channels, while driving growth through influencer and performance-led campaigns. If you’re passionate about content, have a strong aesthetic sense, and can move seamlessly between creative and data, we’d love to meet you.

Key Responsibilities

Social Media Strategy & Management

• Lead the development and execution of content strategies for Instagram, YouTube, and other platforms
• Ensure consistent brand storytelling across channels
• Monitor trends, platform updates, and audience insights to stay ahead of the curve
• Manage content calendars and oversee posting schedules

Content Creation & Visual Aesthetics

• Conceptualize, script, and execute visually appealing photo and video content
• Collaborate with internal creatives or external production teams for content shoots
• Maintain a high-quality, consistent brand aesthetic across all visual formats
• Supervise editing, design, and final output to ensure brand alignment

Influencer & PR Marketing

• Identify and engage with relevant influencers and creators to drive reach and credibility
• Build strong, long-term influencer relationships for sustained partnerships
• Plan and execute influencer campaigns with clear KPIs and deliverables
• Support earned media and digital PR outreach efforts

Agency & Vendor Management

• Liaise with creative, media, and digital agencies to ensure deliverables align with brand vision
• Oversee timelines, budgets, and quality control
• Coordinate cross-functional collaboration between internal teams and external partners

Growth Marketing & Analytics

• Work with growth and performance teams to align brand campaigns with growth objectives
• Support performance marketing with compelling creatives and content
• Track brand-related metrics like engagement, reach, sentiment, and conversion impact
• Use data to continuously optimize creative strategies

Creative Campaigns & Strategic Planning

• Lead ideation and execution of 360° brand campaigns, launches, and seasonal moments
• Bring fresh, innovative thinking to the table while maintaining brand consistency
• Develop content strategies tailored to target personas and campaign objectives

Webinar & Community Engagement (Good to Have)

• Plan and execute webinars, virtual events, or community-building content
• Work with experts, collaborators, and hosts to amplify thought leadership

What we are looking for

• Strong experience with Instagram, YouTube, and visual-first platforms
• Excellent content instincts and a strong eye for aesthetics
• Hands-on experience in influencer marketing & digital PR
• Strong project management and cross-functional collaboration skills
• Growth mindset and data-driven thinking
• Bonus: Experience with brand-led webinars or live events