Brand Manager

About DROPZ

DROPZ is India's first true limited-edition platform, a culture-forward destination where every product drop is rare, intentional, and never restocked. We aren't just building a brand; we're building a platform that curates stories through exclusive in-house drops, creator collaborations, and collectible releases across fashion, lifestyle, and beyond. Every drop is a moment, but the platform is the big picture and our brand must ignite cultural hype.

We're seeking a dynamic leader to spearhead DROPZ’s end-to-end brand strategy, drive campaign execution, and orchestrate a team of 15+ across content, design, production, and social media to make every drop iconic. If you're a strategic builder, cultural storyteller, and execution-driven leader, this is your chance to shape India’s cultural commerce landscape.

What You’ll Do

As the Brand & Marketing Manager, you'll define and amplify DROPZ’s voice, identity, and cultural impact. Leading a team of 15+ (content creators, designers, production specialists, and social media managers), you'll craft bold strategies, oversee creative execution, and ensure every drop becomes a cultural moment.

Brand Strategy & Identity

• Develop and execute a cohesive brand strategy aligned with DROPZ’s vision of scarcity and cultural relevance.
• Build and maintain a consistent brand identity across all platforms, from packaging to digital channels.
• Define DROPZ’s high-energy tone of voice, messaging, and storytelling to drive FOMO and engagement.
• Establish brand guidelines to ensure consistency across all creative outputs.

Creative Direction & Design Oversight

• Collaborate with the Creative Lead to guide designers in creating impactful branding materials, including packaging, website graphics, and campaign assets.
• Oversee the development of playbooks, templates, and branding frameworks for DROPZ’s vibrant aesthetic.
• Provide creative input on social media visuals, ensuring alignment with DROPZ’s bold, hype-driven identity.
• Review and approve designs to maintain brand consistency and cultural impact.
• Oversee production deliverables (video, photo, 3D content) for timely campaign execution.

Team Leadership & Collaboration

• Lead and coordinate a team of 15+ (content writers, designers, production specialists, and two social media managers) to deliver cohesive campaigns.
• Manage workflows, creative timelines, and feedback loops using tools like Monday.com or Asana.
• Act as the bridge between founders, growth, and creative teams, aligning vision with execution.
• Collaborate with the product, operations, and growth teams (including the Partnership Manager) to align branding with drop schedules and collaborations.
• Delegate production oversight to the Creative Lead while maintaining accountability for deliverables.

Campaign Planning & Execution

• Own end-to-end campaign rollouts: pre-launch teasers, launch events, and post-launch engagement.
• Coordinate with the growth team’s Partnership Manager and social media managers for hype-building and influencer strategies.
• Develop campaign timelines, assign responsibilities, and ensure all deliverables are reviewed and launched on schedule.

Performance Tracking & Market Insights

• Monitor brand performance, audience engagement, and campaign effectiveness using analytics tools.
• Conduct market research and competitor analysis to stay ahead of Gen Z and millennial trends.
• Implement feedback loops to refine brand perception and boost community engagement.
• Track KPIs (e.g., engagement rates, conversion rates) to optimize DROPZ’s cultural and commercial impact.

Who You Are

• A strategic leader with 3+ years of experience in branding, marketing, or creative leadership (agency or startup background preferred).
• A cultural tastemaker who understands Gen Z and millennial hype cycles and DROPZ’s scarcity-driven model.
• An excellent communicator with strong skills in writing, visual briefing, and cross-team coordination.
• Highly organized, thriving in fast-paced environments with a knack for managing timelines and deliverables.
• Experienced in leading diverse teams and driving outcomes from concept to launch.
• Comfortable overseeing production temporarily and using tools like Monday.com or Asana for workflow management.

What We Offer

• A pivotal role in shaping DROPZ, India’s first limited-edition platform, and its cultural narrative.
• Direct collaboration with the founding team and ownership over brand, creative, and marketing strategy.
• Leadership of a dynamic team of 15+ to create iconic campaigns that resonate with Gen Z and millennials.
• A fast-paced, culture-first startup environment where your ideas shape the brand’s future.