Brand Executive

About HealthKart:

Healthkart is India’s leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people.

What You’ll Do:

• Support the Brand Manager in day-to-day operations and long-term brand strategy execution.
• Work closely with design, content, digital, and performance teams to ensure smooth rollout of marketing campaigns and product initiatives.
• Conduct market and competitor research to stay ahead of trends in the fitness and supplement space.
• Track campaign and product performance across digital platforms, and assist in creating reports and insights for future planning.
• Help develop campaign briefs, internal decks, and brand collateral across channels.
• Ensure consistency in brand voice, visual identity, and messaging across all touchpoints.
• Be a proactive problem-solver, ready to step into any task, big or small that moves the brand forward.
• Assist in New Product Development by identifying market gaps, tracking consumer trends, and turning insights into innovative product ideas.

What We’re Looking For:

• A fitness enthusiast & an avid consumer who genuinely understands and relates to the world of supplements.
• An understanding of international supplement brands and global trends in the health & fitness space.
• Strong organizational and communication skills – you can manage timelines, priorities, and stakeholders with ease.
• A degree in marketing, business, mass media, or a related field. Freshers welcome; relevant internships or side projects in branding or marketing are a big plus.
• Proficiency in MS Office (PowerPoint, Excel, Word) and a hunger to learn new tools.
• A self-starter who thrives in a fast-paced environment and loves working on both strategy and execution.
• Someone who enjoys working in teams, brainstorming ideas, and building from scratch.

Why Join Us?

• Work with a team passionate about building powerful consumer brands in the fitness and nutrition space.
• Take ownership from Day 1 – no red tape, just real impact.
• Learn fast, grow faster – you’ll have the opportunity to contribute meaningfully and shape your career early on.
• Be part of a work culture that’s driven, collaborative, and always chasing what’s next