B2B Demand Generation Lead

Location:

Experience:

Compensation:

About StratAI

StratAI is an AI-first consulting firm that helps global SMEs scale faster through intelligent automation, AI agents,AI Native Teams and growth-focused CRM ecosystems.

We specialize in:

● AI-led business execution using custom-built agents

● CRM and process automation via platforms like Zoho and Odoo

● Transforming operations for clients in Europe, the Middle East, Singapore, Australia, and the US

Your Mission

To architect and run a predictable global demand engine across SEO, ABM, LinkedIn, and email generating high-quality leads, boosting visibility, and contributing to a scalable, high-conversion sales pipeline in our target markets.

What You’ll Own – Key Responsibilities

SEO & Website Authority

● Rank our website on Page 1 for key industry keywords in all target geographies

● Plan and execute all SEO activities (technical + on-page + off-page)

● Build DA 40+ in 6 months with help from our content and SEO vendors

● Strategize high-authority backlinks and guest post contributions

● Partner with our website vendor to launch conversion-optimized landing pages

Account-Based Marketing & Outreach

● Build and run multi-touch ABM campaigns (email, InMail, retargeting, etc.)

● Identify, engage, and convert high-potential ICPs across markets

● Track engagement, optimize sequences, and run experiments weekly

Funnels & Marketing Automation

● Build a full-funnel engine integrated with Zoho CRM

● Design TOFU-MOFU-BOFU workflows for every campaign

● Drive automation across lead capture, nurturing, scoring, and handover

● Monitor KPIs and iterate based on real-time data

LinkedIn & Brand Visibility

● Manage our LinkedIn presence end-to-end (organic + ads + newsletter)

● Own our LinkedIn Ads & Sales Navigator performance

● Grow followers, increase engagement, and position StratAI as a global thought leader

Content Alignment (Support + Direction)

● Collaborate with content team to align SEO blogs, case studies, and whitepapers to demand goals

● Contribute strategic direction for lead magnets, email sequences, and gated assets

● Own email marketing and LinkedIn newsletter strategy + performance

Expected Outcomes (First 6–12 Months)

● Generate 100+ MQLs per quarter through inbound and outbound marketing

● Contribute ₹1 Cr+ to sales pipeline from marketing-sourced leads

● Improve rankings for 10+ core keywords in 3+ geographies

● Grow LinkedIn followers by 50%, with 5%+ engagement rate

● Engage 50+ key accounts quarterly via ABM and secure 10–12 qualified meetings

Who Will Succeed in This Role?

We’re not hiring a task executor. We’re hiring a marketing architect. You’ll thrive here if you:

You Think Like a Builder

You own results. You don’t wait for instructions—you plan, test, learn, and scale.

You’re Analytical to the Core

You spot drop-offs in funnels before others do. You measure everything.

You Learn by Doing

You dive into tools, trends, and tests. You discover your own insights and adapt fast.

You Get Things Done—Well

You’re detail-oriented, deadline-focused, and driven by progress.

You Love Structured Thinking

You default to systems, not chaos. Funnels, frameworks, and strategy maps are your language.

Required Qualifications

● 3–4 years of B2B marketing experience in overseas markets (SEO, ABM, LinkedIn)

● Strong track record of campaign execution across LinkedIn Ads, InMail, email

● Deep understanding of keyword research, technical SEO, analytics (GA, GSC)

● Proficient in tools like SEMRush/Ubersuggest, Hotjar, Zoho CRM, Sales Navigator

● Excellent English communication, planning, and reporting skills

● Bachelor's in Marketing, Business, or relevant field (MBA/Certifications a plus)

Bonus if You Bring

● Prior experience building demand systems for a consulting,services, SaaS, or AI-first firm

● Familiarity with performance-based funnel metrics (CPL, SQL:MQL ratio, CAC payback)

● Exposure to building global SEO strategies across UK/US/UAE markets

Why This Role Is Special

You won’t just “run campaigns.” You’ll build a full-fledged demand engine that becomes a core growth lever for the company. This is your chance to operate at the intersection of strategy, execution, brand, and analytics.

Apply Now

If you’re ready to scale an AI-first firm with global ambitions and you have the mindset of a growth architect, we want to hear from you.

Let’s build something exceptional.