Associate Director of Sales

Job Description

Job Description: Assistant Director of Sales Location: South India ( Hyd/Chennai/bangalore) Compensation: Up to 25 LPA Experience: 9–15 years (significant B2C sales and team handling experience required) About the Company: We are a high-growth, new-age D2C startup revolutionizing the home-energy sector in India. Focused on rooftop solar solutions, we design, install, maintain, and finance solar systems for homeowners, driving the shift from traditional coal-based electricity to sustainable energy. Our mission is to become India’s #1 residential solar brand by setting new industry standards through innovation and exceptional customer service. Inspired by customer-centric organizations like Zappos, Swiggy, and Amex, we aim to deliver a consistent and delightful experience while scaling rapidly across the country. Team Goal: As the Assistant Director of Sales, you will play a pivotal role in establishing a blueprint for solar energy adoption in the B2C space. Leveraging your extensive experience in sales, marketing, and team building, you will develop and execute a Go-To-Market (GTM) strategy to meet ambitious expansion and revenue targets. You will be the primary advocate for our brand within the industry, leading a 100+ member sales team to deliver world-class, customer-centric results. Role Overview: We are seeking a seasoned sales leader with a proven track record of scaling sales in a high-growth startup environment. You will be responsible for building and leading a customer-centric sales organization that aligns with our vision of reimagining home energy. This role demands strong interpersonal skills, a results-driven mindset, and the ability to thrive in ambiguity while balancing high-level strategy with hands-on execution. As a senior leader in the sales function, you will drive exponential growth, foster a high-performance culture, and shape the future of the residential solar industry. Key Responsibilities: Develop and execute a GTM plan, including market research, case studies, competitor analysis, and customer segmentation. Lead, motivate, and mentor a 100+ member sales team, setting clear, measurable goals to drive business growth. Create and manage sales targets using transparent and data-driven objectives. Coach Solar Consultants on sales processes and target achievement while remaining hands-on. Demonstrate leadership by building high-performing teams, driving key process metrics, and fostering a customer-focused culture. Collaborate with cross-functional teams to develop short- and long-term strategies for efficient business growth. Conduct market research to assess potential, track competitors, and refine sales, marketing, and expansion strategies. Own the sales funnel end-to-end, ensuring consistent tracking and achievement of sales targets. Identify, experiment with, and execute innovative ideas to enable team growth, leveraging autonomy in decision-making. Key Skills: MBA with 9–15 years of professional experience in B2C sales and strategy. Proven experience managing a B2C sales team of 30+ members. Strong problem-solving and analytical skills. Excellent communication and interpersonal skills. Ability to thrive in a fast-paced, high-growth environment with a focus on results. What’s on Offer: Opportunity to join the leadership team with significant independence, autonomy, and empowerment to drive company-wide initiatives. A dynamic platform to learn and excel in building teams, achieving goals, and navigating high-growth scenarios. Competitive compensation package, including fixed salary, performance bonus, and ESOPs (to be discussed based on experience). Show more Show less