Associate Director of Sales

Job Description

Assist in leading the property's segmented sales efforts (e.g., group, transient, association, corporate) by supporting the implementation of sales strategies aimed at achieving segment and overall property revenue goals, while ensuring guest and employee satisfaction. Manage day-to-day sales activities with a focus on cultivating long-term, value-based customer relationships and meeting personal booking targets. Key Responsibilities Developing & Executing Sales Strategies Collaborate with sales leadership to understand and effectively implement sales strategies for assigned segments. Assist in developing and sustaining aggressive solicitation programs to increase business. Support management in creating and executing sales plans addressing revenue targets, customer acquisition, and market positioning. Help develop and implement both internal and external promotional activities. Maximizing Revenue Demonstrate positive, aggressive leadership to maximize revenue potential by meeting personal booking goals. Recommend booking goals for sales team members to optimize performance. Managing Sales Activities Approve catering space releases to maximize revenue in the absence of a Business Evaluation Manager. Participate in sales calls to acquire new business and close deals alongside sales team members. Handle operational aspects of booked business, including generating proposals, writing contracts, and managing customer correspondence. Analyzing & Reporting on Sales and Financial Data Analyze market data using sales systems to support strategies that meet financial room and catering targets. Assist Revenue Management with accurate six-period revenue projections. Review sales, catering, and guest satisfaction reports to identify improvement opportunities. Ensuring Exceptional Customer Service Lead by example in guest hospitality and customer service, fostering positive guest relations. Interact with guests to collect feedback on product quality, service levels, and event execution. Conduct pre- and post-event meetings to assess satisfaction and areas for enhancement. Empower employees to deliver excellent customer service and provide constructive feedback. Incorporate guest satisfaction metrics in department meetings to drive continuous improvement. Ensure implementation of customer recognition programs throughout the Sales department. Adhere to company Customer Service Standards and property Brand Standards daily. Understand customer needs to recommend suitable features and services, fostering loyalty. Building Successful Relationships Develop and maintain strong relationships with key internal and external stakeholders. Collaborate with off-property sales channels (Event Booking Center, Market Sales, GSO) to align sales efforts and avoid duplication. Coordinate with Human Resources, Engineering, and Loss Prevention to ensure compliance with relevant regulations and union requirements. Represent the property at customer events, trade shows, and sales missions to build and sustain key customer and partner relationships. Candidate Profile Education & Experience: Option 1: 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or related field + 3 years sales/marketing experience. Option 2: 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related field + 1 year sales/marketing experience.