Associate Brand Manager

3 years

0 Lacs

Posted:6 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Experience: 3+ Years.


Salary: 9 - 14 LPA


Hudle up! We're looking for a Social Media Manager to join our team, both at work, and at play! 

About CoPlay:


About the Role:



1. Brand Strategy & Positioning -

Develop and execute a holistic brand and marketing strategy that aligns with the company’s business objectives. Ensure cohesive brand voice and visual identity across all digital and offline channels. 

2. Organic & Paid Marketing -

Lead the strategy, planning, and execution of organic and paid marketing across all key platforms to drive engagement, community growth, and retention. Set KPIs, manage budgets, optimise across Meta, Google and other platforms 

3. Content & Campaign Operations -

Own the end-to-end content lifecycle and calendars — from ideation to publishing — ensuring timely, high-quality, and brand-aligned output.

4. Analytics & Insights -

Use analytics tools (Meta Suite, Google Analytics, LinkedIn Insights, etc.) to measure campaign performance and user behavior. Deliver regular reports and dashboards with insights, learnings, and data-backed recommendations for campaign improvement. 

5. External Collaborations & Influencer Partnerships -

Identify and manage strategic collaborations with influencers, creators, and partner brands to drive brand visibility and community engagement. Negotiate partnership terms, co-create content, and measure outcomes against brand and business KPIs.

6. Offline Brand Engagement -

Actively manage brand presence during offline events, activations, and venue-level activities. Capture and convert on-ground experiences into engaging digital content.

7. Team Leadership & Task Delegation -

Lead, mentor, and scale a high-performing marketing and content team (full-time and part-time). Set clear goals, delegate responsibilities, and streamline workflows for efficiency and ownership across the team.


Requirements:

3+ years of experience in core brand operations for B2C brands 

Past experience in QSR, Retail, Cafe and related industries.

Ability to execute, action Oriented, quick thinker and ability to deal with complexity.

Excellent organisational & communication skills.

Self-motivated, team player & willing to learn. 

Ability to network and work with internal and external stakeholder 

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