Assistant Marketing Manager

Role Overview

Assistant Manager - Marketing

Key Responsibilities

1. Strategic Planning and Execution

• Develop and execute marketing plans to increase footfall and revenue across salon outlets.
• Assist in creating and implementing promotional campaigns, including offers, seasonal activities, and events.
• Analyze market trends and competitor activities to refine marketing strategies.

2. Brand Management

• Maintain consistency in brand messaging and aesthetics across all marketing materials.
• Work on positioning Looks Salon as a premium salon brand in the beauty and wellness industry.
• Coordinate with design teams to create impactful marketing collaterals.

3. Digital Marketing

• Oversee social media campaigns to enhance online engagement and brand visibility.
• Collaborate with digital marketing agencies for SEO, paid ads, and email campaigns.
• Monitor and analyse digital performance metrics (CTR, impressions, conversions) and suggest improvements.

4. Customer Engagement

• Design and execute customer loyalty programs to improve retention rates.
• Gather customer feedback and insights to improve marketing initiatives.
• Plan activities to enhance customer satisfaction and build relationships.

5. Vendor and Partnership Management

• Liaise with external vendors for printing, promotional merchandise, and event management.
• Build partnerships with local influencers, beauty brands, and event organizers to boost visibility.

6. Budget Management

• Manage marketing budgets for campaigns, ensuring cost-effectiveness and ROI optimization.
• Track expenses and prepare monthly marketing expense reports.

7. Reporting and Analysis

• Measure the effectiveness of marketing activities using KPIs like ROI, engagement, and customer acquisition.
• Provide monthly reports to the Marketing Manager, summarizing performance and future recommendations.

Qualifications and Skills

Educational Background

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA/PGDM in Marketing is preferred.

Experience

• 5 - 8 years of experience in marketing, preferably in the beauty, wellness, or lifestyle industries.
• Hands-on experience in digital marketing tools and social media platforms.

Skills Required

• Strong understanding of marketing principles and branding.
• Excellent communication and interpersonal skills.
• Proficiency in MS Office and marketing tools (Google Analytics, Canva, HubSpot, etc.).
• Ability to multitask and work under deadlines.
• Creative thinking and problem-solving skills.

Why Join Looks Salon

• Be part of a leading salon brand in the beauty industry.
• Work in a creative, fun, and fast-paced environment where innovation is valued.
• Opportunity to contribute to the growth and digital presence of an iconic salon brand.