Assistant Manager- Product Marketing

About the team

The Product Marketing team at smallcase drives product-led growth by shaping user journeys, optimising conversion funnels, and scaling feature adoption across product lines. As a central team, we collaborate closely with product, design, analytics, and user acquisition teams to unlock business outcomes through impactful communication.

About the role

This role combines hands-on execution with strategic ownership. You’ll lead the implementation and performance tracking of campaigns aimed at enhancing user journeys and driving feature adoption. You'll also play a key role in scaling the impact and effectiveness of product marketing channels to support long-term growth.

What you’ll be doing:

• Execute and manage campaigns across off-product assets like Push Notifications, WhatsApp, and RCS, as well as several on-product assets on the app and web platforms.
• Develop a deep understanding of third party and internal tools used for campaign execution and leverage them effectively for precise implementation.
• Continuously optimise channel performance by identifying opportunities to improve reachability, delivery rates, click-through rates, and conversion rates.
• Identify and propose enhancements or underutilised features within campaign tools to improve channel effectiveness.
• Define key success metrics for each channel and campaign, and lead end-to-end reporting, including working with analytics to uncover deeper insights into user behaviour.
• Communicate the product’s value to the market, both on-product, and off-product. Drive feature adoption and overall success of the product.
• Leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas.
• Understand the user’s persona of the product and ideate, prepare and execute product experiments that lead to better user journeys.

What we're looking for

• 2-4 years of experience in B2C product marketing, growth marketing, or a related role with hands-on experience executing multi-channel campaigns.
• Strong ability to work with data and analytics tools (e.g., Clevertap, Mixpanel) to track, interpret, and optimise campaign performance.
• Comfortable using marketing operations platforms, CMS tools, and experimenting with new features to improve channel effectiveness.
• Excellent verbal and written communication skills, with a flair for translating product value into compelling messaging across different channels.
• Strong attention to detail, ownership mindset, and the ability to take initiative and drive projects independently.
• Should be able to take initiative and drive things independently.
• Conceptual understanding of product marketing & its different elements.
• Familiarity with stock markets and investment products is a big plus.
• Prior experience in a growth-stage company preferred.
• A quirky sense of humour and the ability to bring a fresh perspective to the team.

About smallcase

smallcase has been focused on offering innovative investing experiences & technology. Our platforms are used by over 300 of India's largest financial brands and most respected institutions. We are backed by world-class investors, including top-tier funds, institutions and operators from the capital markets space who believe in our mission of enabling better financial futures for every Indian.

Life at smallcase

We are not just building a business, we are making a long-lasting impact both in the wealth & assets landscape with our unique technology & expanding ecosystem. Over the last 9 years, our team, products, and platforms have grown, and so have our ambitions.

Innovation remains at the heart of what we do. Our other core values are transparency, integrity & long-term thinking. Our key asset has always been our people, and we empower individuals to build and do some of the best work in their lifetimes at smallcase. Flexibility, ownership and constant feedback loops are some of the ways we keep evolving the working environment.