Assistant Campaign Manager

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary


  • As a D2C (Direct-to-Consumer) Campaign Specialist, you will be responsible for developing and executing strategies to drive the growth of our direct-to-consumer app.
  • You will play a crucial role in expanding our brand's portfolio,, increasing customer acquisition, and maximizing revenue through various digital platforms and marketing initiatives.
  • The ideal candidate will have a strong background in digital marketing including programmatic,, and analytics, with a proven track record of driving measurable results in a direct-to-consumer environment using channels like Web, App, e-mail, Whatsapp, SMS and RCS.


Principal Duties/Responsibilities

  • Develop and Execute Growth Strategies:
  • Collaborate with cross-functional teams to develop comprehensive D2C growth strategies aligned with business objectives. Identify opportunities for expansion and optimization across digital channels including app/web, category, merchandising & pricing.


Drive Customer Retention:

  • Develop and execute retention strategies to enhance customer loyalty and increase repeat purchases.


Optimize Conversion Funnel:

  • Analyze user behaviour and conversion data to identify opportunities for improving the online customer journey and optimizing conversion rates.
  • Implement A/B testing and optimization strategies to improve website performance and user experience .


Analyze Performance and KPIs:

  • Monitor and analyze key performance indicators (KPIs) related to traffic, conversion, revenue, and customer lifetime value.
  • Generate actionable insights from data analysis to inform decision-making and strategy adjustments.


Collaborate with Creative and Content Teams:

  • Work closely with creative and content teams to develop compelling assets and messaging that resonate with the target audience and drive engagement


Stay Current with Industry Trends:

  • Stay informed about industry trends, best practices, and emerging technologies in D2C marketing and e-commerce.
  • Continuously seek opportunities to innovate and experiment with new growth tactics and technologies.


Required Skills and Knowledge

  • 3+ years of relevant experience in product marketing for a digital business/apps.
  • Customer centric mindset and eye for detail is a must.
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
  • Prior experience of executing D2C campaigns
  • Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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