We’re looking for a sharp, creative, and organised Content Manager to lead and scale our content efforts across platforms. This role combines editorial thinking with marketing acumen—ideal for someone who can manage both strategy and execution, while collaborating across teams to ensure our content is always on-brand, on-time, and on-point. You’ll own everything from social media and push notifications to newsletters, blogs, and in-app content. You’ll be a key voice in defining how we speak to users, shape the narrative, and drive engagement at every stage of the funnel. What You'll Be Responsible For: Content Strategy & Planning Develop and own the content calendar across platforms—social, blogs, in app and more—aligned with business and marketing goals. Team & Workflow Management Brief and manage writers, designers, and video editors. Ensure timely delivery and quality control across all content assets. Social Media Ownership Oversee daily content for platforms like Instagram and Facebook. Spot trends early and tap into relevant moments to keep our brand visible and engaging. Push Messaging Supervise content for push notifications, WhatsApp, and email—driving key metrics like CTRs and engagement through sharp, action-oriented copy. Monthly Newsletters Plan, curate, and oversee the creation of brand newsletters. Collaborate with teams for inputs and ensure visual consistency with design. Blog Strategy Build and execute an SEO-friendly blog plan that adds value to users while improving organic visibility for our brands. In-App Content Management Partner with product and design teams to create content that elevates user experience across in-app touchpoints. Brand Voice & Consistency Be the gatekeeper for tone, voice, and content quality across all formats. Create guidelines and ensure they’re followed. What You Should Bring: 5+ years of content experience, ideally across both writing and strategy. Proven experience managing content calendars and collaborating across creative and marketing teams. Strong content writing/editing skills with an eye for detail and brand tonality. Understanding of content performance metrics, basic SEO principles, and engagement best practices. Comfort working in fast-paced, evolving environments—ideally at a D2C or early-stage brand. A self-starter attitude with a bias for action and an obsession with quality. Why This Role Rocks: End-to-end ownership of content across a growing fintech and D2C ecosystem. Opportunity to shape the voice of a brand from 0 to 1 and beyond. Work closely with marketing, product, and design on projects that reach thousands.

Key Responsibilities: Portfolio Management & Growth: • Monitor and analyse key portfolio metrics across spend behaviour, attrition rates, activation and customer engagement. • Develop and implement strategies to enhance customer lifetime value and reduce attrition. • Identify opportunities to enhance credit card usage through campaigns, rewards and benefits. • Collaborate with the marketing team to design and drive portfolio strategy. Strategic Alliances & Partnerships: • Identify and prospect new alliances that can enhance the credit card portfolio. • Manage the end-to-end partnership process from ideation to deal closure. • Negotiate commercial agreements and structure mutually beneficial relationships • Work with partners to implement offers, ensuring smooth execution and tracking of performance. Customer Insights & Data Analytics: • Analyse customer data to derive insights on spend patterns, retention drivers, and potential risks. • Utilize Excel and data visualization tools to track performance trends. • Present insights and recommendations to senior management through reports and presentations. Cross-functional Collaboration: • Work closely with the tech team to enhance customer experience. • Align with Bank’s and Credilio operations and customer service teams to ensure issue resolution. • Partner with the Bank’s risk and compliance teams to ensure adherence to regulatory guidelines. Required Qualifications & Experience: • Total Experience: 3 to 6 years in credit card portfolio management in fintech or banks. • Strong understanding of credit card lifecycle management, customer segmentation, and portfolio profitability. • Experience in forging alliances and partnerships in the financial services space. • Hands-on experience with data analysis and reporting. • Excellent communication, negotiation, and stakeholder management skills. Location: Andheri, Mumbai

Principal Duties/Responsibilities Reactive ORM ▪ Monitor, track, and respond to user comments and reviews across: Play Store and App Store ▪ Social media platforms (YouTube, Instagram, X, Facebook, LinkedIn, etc.) ▪ Google Reviews ▪ Public forums like Reddit, Quora, MouthShut, etc. ▪ Respond promptly with helpful, brand-aligned replies that resolve concerns and reflect empathy. ▪ Escalate critical feedback or potential crises internally with urgency and context. ▪ Maintain response SLAs and sentiment quality benchmarks. Proactive ORM ▪ Actively seed relevant user conversations or FAQs on forums, reviews, and discussion threads - either via direct user coordination, internal stakeholders, or partner/influencer content. ▪ Collaborate with the marketing team to initiate and populate positive reviews or experiential posts on key platforms. ▪ Propose and help execute influencer-driven content that can contribute to reputation building. ▪ Identify and fill narrative gaps (e.g. missing product clarity, misconceptions, user hesitations) through targeted engagement across channels. ▪ Build reusable content banks for proactive replies, templated engagement, and insight-led storytelling Cross-Functional Coordination ▪ Liaise with: Customer Support teams to understand and address common user complaints. ▪ Product/tech team for resolution on app bugs or feature issues flagged in reviews. ▪ Marketing team to maintain consistent tonality across ORM responses. ▪ Compliance/Legal teams to manage sensitive cases or regulatory language needs. Required Skills and Knowledge ▪ 1–2 years of experience in ORM, digital engagement, or social media response roles. ▪ Excellent written communication with a flair for contextual and human replies. ▪ Familiar with ORM and social monitoring tools. ▪ Comfortable engaging across high-traffic forums like Reddit and Quora, not just social media. ▪ Bonus: Prior experience in fintech, financial services, or app-based consumer brands Required Experience /Qualifications ▪ Graduate/Post graduate with 1 to 3 years of relevant work-ex. ▪ Prior experience of working with Fintech Platforms will be helpful What You’ll Get ▪ A front-row seat in shaping how users perceive and experience one of India’s fastest-growing Fintech platform. ▪ A dynamic environment where marketing meets product and user voice is core to strategy. ▪ Opportunity to work closely with cross-functional teams, including brand, product, and tech

Key Responsibilities: Portfolio Management & Growth: • Monitor and analyse key portfolio metrics across spend behaviour, attrition rates, activation and customer engagement. • Develop and implement strategies to enhance customer lifetime value and reduce attrition. • Identify opportunities to enhance credit card usage through campaigns, rewards and benefits. • Collaborate with the marketing team to design and drive portfolio strategy. Strategic Alliances & Partnerships: • Identify and prospect new alliances that can enhance the credit card portfolio. • Manage the end-to-end partnership process from ideation to deal closure. • Negotiate commercial agreements and structure mutually beneficial relationships • Work with partners to implement offers, ensuring smooth execution and tracking of performance. Customer Insights & Data Analytics: • Analyse customer data to derive insights on spend patterns, retention drivers, and potential risks. • Utilize Excel and data visualization tools to track performance trends. • Present insights and recommendations to senior management through reports and presentations. Cross-functional Collaboration: • Work closely with the tech team to enhance customer experience. • Align with Bank’s and Credilio operations and customer service teams to ensure issue resolution. • Partner with the Bank’s risk and compliance teams to ensure adherence to regulatory guidelines. Required Qualifications & Experience: • Total Experience: 3 to 6 years in credit card portfolio management in fintech or banks. • Strong understanding of credit card lifecycle management, customer segmentation, and portfolio profitability. • Experience in forging alliances and partnerships in the financial services space. • Hands-on experience with data analysis and reporting. • Excellent communication, negotiation, and stakeholder management skills. Location: Andheri, Mumbai

As a Credit Card Portfolio Manager, you will be responsible for managing and growing the credit card portfolio by monitoring key metrics, developing strategies to enhance customer lifetime value, and reducing attrition rates. You will collaborate with the marketing team to design and drive portfolio strategy, identify opportunities to increase credit card usage, and implement campaigns, rewards, and benefits to engage customers effectively. You will also be involved in identifying and prospecting new alliances to expand the credit card portfolio. Managing the end-to-end partnership process, negotiating commercial agreements, and working with partners to implement offers will be key aspects of your role. Your ability to analyze customer data to derive insights on spend patterns, retention drivers, and risks will be crucial in making informed decisions. Collaboration with cross-functional teams is essential in this role. You will work closely with the tech team to enhance customer experience, align with operations and customer service teams to resolve issues, and partner with risk and compliance teams to ensure regulatory compliance. To qualify for this position, you should have 3 to 6 years of experience in credit card portfolio management within fintech or banks. A strong understanding of credit card lifecycle management, customer segmentation, and portfolio profitability is required. Experience in forging alliances and partnerships in the financial services sector, as well as hands-on experience with data analysis and reporting, are valuable assets. Excellent communication, negotiation, and stakeholder management skills are essential for success in this role. The location for this position is Andheri, Mumbai.,

Job Summary As a D2C (Direct-to-Consumer) Campaign Specialist, you will be responsible for developing and executing strategies to drive the growth of our direct-to-consumer app. You will play a crucial role in expanding our brand's portfolio,, increasing customer acquisition, and maximizing revenue through various digital platforms and marketing initiatives. The ideal candidate will have a strong background in digital marketing including programmatic,, and analytics, with a proven track record of driving measurable results in a direct-to-consumer environment using channels like Web, App, e-mail, Whatsapp, SMS and RCS. Principal Duties/Responsibilities Develop and Execute Growth Strategies: Collaborate with cross-functional teams to develop comprehensive D2C growth strategies aligned with business objectives. Identify opportunities for expansion and optimization across digital channels including app/web, category, merchandising & pricing. Drive Customer Retention: Develop and execute retention strategies to enhance customer loyalty and increase repeat purchases. Optimize Conversion Funnel: Analyze user behaviour and conversion data to identify opportunities for improving the online customer journey and optimizing conversion rates. Implement A/B testing and optimization strategies to improve website performance and user experience . Analyze Performance and KPIs: Monitor and analyze key performance indicators (KPIs) related to traffic, conversion, revenue, and customer lifetime value. Generate actionable insights from data analysis to inform decision-making and strategy adjustments. Collaborate with Creative and Content Teams: Work closely with creative and content teams to develop compelling assets and messaging that resonate with the target audience and drive engagement Stay Current with Industry Trends: Stay informed about industry trends, best practices, and emerging technologies in D2C marketing and e-commerce. Continuously seek opportunities to innovate and experiment with new growth tactics and technologies. Required Skills and Knowledge 3+ years of relevant experience in product marketing for a digital business/apps. Customer centric mindset and eye for detail is a must. Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required. Prior experience of executing D2C campaigns Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.