APB SALES MANAGER (DG SETS) - GUWAHATI

About Company -

We are a strategic partner to a leading manufacturer and distributor of diesel generator (DG) sets, known for delivering cutting-edge, fuel-efficient, and silent power backup solutions. These solutions are designed to ensure uninterrupted operations for mission-critical sectors like hospitals, telecom infrastructure, industrial manufacturing, and large commercial establishments. Powered by robust R&D, the company’s offerings comply with the latest CPCB IV+ emission norms and are backed by a strong nationwide service infrastructure.

Sales Manager – Diesel Generator Sets Guwahati, India

Sales Manager

Key Responsibilities

• Take charge of full-cycle sales of diesel generators in the 15–1250 kVA range, including lead generation, client pitching, negotiating, and closing deals, particularly with EPC firms, government contractors, and institutional buyers.
• Own the go-to-market strategy for the region, craft tailored sales plans, and pursue ambitious goal of achieving over 25% year-on-year growth.
• Recruit, onboard, and empower dealers, OEM collaborators, and field sales partners. Conduct product demonstrations, perform load assessments, and explain return-on-investment propositions.
• Coordinate with engineering and logistics teams to ensure technical sizing, smooth order processing, and reliable post-sales support.
• Monitor pricing strategies, tenders, and competitor activity, feeding insights back to marketing and product teams for continuous innovation.
  

Candidate Profile

• Bachelor’s degree in Engineering or Business with 5–8 years of experience in selling DG sets or related capital equipment.
• Proven track record of consistently hitting ₹10 Cr+ annual revenue targets, especially in B2B or institutional markets.
• Strong technical foundation in diesel engines, electrical alternators, load calculations, and control panels (like AMF/ATS).
• Well-established professional network in North-East India, spanning dealers, EPC contractors, and public-sector procurement bodies.
• Proficiency in tools such as MS Office and CRM software to manage quotations, pipeline visibility, and business intelligence.
  

Preferred Edge

• Candidates with an MBA (in Marketing or Power Management), a record of winning large institutional or government tenders, and knowledge of hybrid systems (like solar-DG integrations) will be prioritized.
  

Perks & Culture

• Attractive incentive structure with no earning caps