Job
Description
JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
About the role
We are seeking a skilled Social Media Manager to join our team and elevate JLL's digital presence in the B2B space. In this role, you will develop and execute content strategies across various social media channels, supporting our global real estate services brand. You'll craft compelling, on-brand copy for platforms like LinkedIn, Facebook, Instagram, and Twitter, while adhering to JLL's brand voice guidelines. Collaborating with cross-functional teams, you'll create engaging content that aligns with our marketing objectives and resonates with our target audience of commercial real estate professionals, investors, and corporate clients. You'll also coordinate social media campaigns, analyze performance metrics, and optimize our content strategy. Your expertise in B2B social media strategies and ability to translate complex real estate concepts into engaging social content will be crucial in showcasing JLL's industry leadership.
Responsibilities:
Develop compelling, on-brand post copy, video scripts and description copy for various social media platforms including but not limited to LinkedIn, Facebook, Instagram, Twitter, etc.
Ensure adherence to JLL's brand voice/tone guidelines, governances, and processes for social media
Developing and presenting learnings from campaigns, including actionable insights and recommendations.
Experience in writing Social Media Content
Understanding of social media best practices including content creation and as per different social media networks
Use advanced metrics to measure the success of a marketing campaigns
Expected to be constantly on the lookout for ways to enhance value in campaigns reporting & strategic work
Experience working with popular social media publishing and reporting/ monitoring tools (Like – Hootsuite/ Sprout Social)
Experience working with popular listening tools. (Like Sprout Social, BrandWatch,etc)
Live streaming on social media using tools like Social Live
Proactively seek, identify, and evaluate innovative opportunities for growth & improvement
Plan and direct marketing campaigns
Stay up to date with the latest tools and best practices
Collaborate with the marketing team to align social media content with overall marketing strategies and JLL's business objectives
Adapt tone and style to suit different platforms and target audiences from a B2B perspective, focusing on commercial real estate professionals, investors, and corporate clients
Write and edit blog posts, articles, and other long-form content for social sharing, highlighting JLL's expertise in real estate services, market trends, and industry insights
Monitor social media trends in the commercial real estate and professional services sectors, incorporating them into content strategies
Analyze social media metrics and adjust content strategies accordingly to improve engagement and reach within our target B2B audience
Create content that showcases JLL's thought leadership in areas such as workplace strategy, sustainability in real estate, and PropTech innovations
Collaborate with regional teams to ensure social media content is relevant and localized when necessary
Support the promotion of JLL's research reports, whitepapers, and market analyses through social media channels
Coordinate and support social media campaigns, ensuring alignment with broader marketing initiatives and business goals
Manage day-to-day social media activities, including content scheduling, community engagement, and platform-specific optimizations
Requirements:
Bachelor's degree in marketing, communications, or a related field.
Proven experience of 2-3 years in a copywriting or similar role.
Strong understanding of current social media & content landscape and B2B best practices across that landscape
Familiar with GPT & AI for efficient content creation through reusable prompts to create efficient process
Excellent writing and editing skills with a strong grasp of grammar and punctuation
Proven ability to write engaging, concise copy for various social media platforms
Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
Ability to collaborate effectively with cross-functional teams.
Attention to detail and a commitment to delivering high-quality content.
Self-motivated, with a passion for staying up-to-date with industry trends and emerging technologies.
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
