Advertising Copywriter & Strategist

3 years

0 Lacs

Posted:19 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Advertising Copywriter & Strategist

Location: New Delhi

Experience: 3-5 years

About PRAKRIA

PRAKRIA is a full-stack creative design agency specializing in Print, Packaging, Digital, AR/VR, and 360° brand campaigns. With over two decades of experience, PRAKRIA has built a reputation for delivering exceptional creative solutions across diverse industries.

We are looking for an Advertising copywriter & Strategist with strong expertise in copywriting, strategy, and consumer insights to join our vibrant team. If you’re a creative thinker with experience in advertising agencies, thrive under high-pressure pitches, and are aiming to step into a Creative Director role in time, this opportunity is for you.

Key Responsibilities


Creative Strategy Development:

  • Develop innovative creative strategies grounded in deep consumer insights and aligned with brand objectives.
  • Lead brainstorming sessions for campaign ideas across Print, Digital, OOH, Events, and Activations.

Copywriting Excellence:

  • Craft and refine engaging, impactful copy in both English and Hindi for print ads, digital campaigns, social media, and more.
  • Ensure all communications maintain brand tone and voice consistency.

Campaign Execution:

  • Conceptualize and execute 360° campaign ideas that resonate with target audiences and align with client visions.
  • Manage the end-to-end execution of creative projects, ensuring timely delivery.

Pitch Management:

  • Take a leading role in high-pressure pitches, bringing fresh, innovative ideas to the table.
  • Prepare and present compelling decks that effectively communicate campaign strategies and concepts.

Collaboration:

  • Work closely with art directors, designers, and account managers to develop cohesive creative solutions.
  • Coordinate with cross-functional teams to deliver high-quality projects.

Portfolio Development:

  • Push creative boundaries by contributing work that elevates both your portfolio and PRAKRIA’s creative reputation.


Qualifications and Skills Required

  • 3–5 years of experience in a creative advertising agency, working on 360° brand campaigns across Print, Digital, OOH, Events, and Activations.
  • Expertise in crafting impactful, bilingual copy (English and Hindi).
  • A diverse portfolio showcasing creative work across various media platforms.
  • Ability to distill complex brand objectives into insightful, clear creative strategies.
  • Strong understanding of consumer behavior, market trends, and cultural nuances.
  • Exceptional ability to ideate and execute innovative, big-picture ideas.
  • A knack for thinking on your feet during high-pressure situations like pitches.
  • Proficiency in crafting presentation decks and campaign strategies.
  • Familiarity with digital and social media platforms is a plus.
  • Excellent communication and collaboration skills.
  • Strong time management and multitasking abilities.


Why Join PRAKRIA?

  • Work on diverse, high-impact projects across industries.
  • A clear career growth path with opportunities to become a Creative Director.
  • Collaborative and innovative work environment with exposure to cutting-edge creative technologies like AR/VR.


How to Apply

To apply, send your resume, cover letter, and portfolio showcasing your relevant work to info@prakria.com. Be sure to highlight your leadership experience and achievements in digital and mainline advertising within your application.


Expedite your application process by WhatsApping your resume and portfolio link to +91 9810810034.

Important Note: Applications submitted via LinkedIn will not be considered unless the instructions above are followed.


We look forward to hearing from visionary leaders like you!



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