Advertising Copywriter & Strategist

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Job Title:

Advertising Copywriter & Strategist

Location: New Delhi

Experience: 3-5 years

About PRAKRIA

PRAKRIA is a full-stack creative design agency specializing in Print, Packaging, Digital, AR/VR, and 360° brand campaigns. With over two decades of experience, PRAKRIA has built a reputation for delivering exceptional creative solutions across diverse industries.

We are looking for an Advertising copywriter & Strategist with strong expertise in copywriting, strategy, and consumer insights to join our vibrant team. If you’re a creative thinker with experience in advertising agencies, thrive under high-pressure pitches, and are aiming to step into a Creative Director role in time, this opportunity is for you.

Key Responsibilities

Creative Strategy Development:

• Develop innovative creative strategies grounded in deep consumer insights and aligned with brand objectives.
• Lead brainstorming sessions for campaign ideas across Print, Digital, OOH, Events, and Activations.

Copywriting Excellence:

• Craft and refine engaging, impactful copy in both English and Hindi for print ads, digital campaigns, social media, and more.
• Ensure all communications maintain brand tone and voice consistency.

Campaign Execution:

• Conceptualize and execute 360° campaign ideas that resonate with target audiences and align with client visions.
• Manage the end-to-end execution of creative projects, ensuring timely delivery.

Pitch Management:

• Take a leading role in high-pressure pitches, bringing fresh, innovative ideas to the table.
• Prepare and present compelling decks that effectively communicate campaign strategies and concepts.

Collaboration:

• Work closely with art directors, designers, and account managers to develop cohesive creative solutions.
• Coordinate with cross-functional teams to deliver high-quality projects.

Portfolio Development:

• Push creative boundaries by contributing work that elevates both your portfolio and PRAKRIA’s creative reputation.

Qualifications and Skills Required

• 3–5 years of experience in a creative advertising agency, working on 360° brand campaigns across Print, Digital, OOH, Events, and Activations.
• Expertise in crafting impactful, bilingual copy (English and Hindi).
• A diverse portfolio showcasing creative work across various media platforms.
• Ability to distill complex brand objectives into insightful, clear creative strategies.
• Strong understanding of consumer behavior, market trends, and cultural nuances.
• Exceptional ability to ideate and execute innovative, big-picture ideas.
• A knack for thinking on your feet during high-pressure situations like pitches.
• Proficiency in crafting presentation decks and campaign strategies.
• Familiarity with digital and social media platforms is a plus.
• Excellent communication and collaboration skills.
• Strong time management and multitasking abilities.

Why Join PRAKRIA?

• Work on diverse, high-impact projects across industries.
• A clear career growth path with opportunities to become a Creative Director.
• Collaborative and innovative work environment with exposure to cutting-edge creative technologies like AR/VR.

How to Apply

To apply, send your resume, cover letter, and portfolio showcasing your relevant work to info@prakria.com. Be sure to highlight your leadership experience and achievements in digital and mainline advertising within your application.

Expedite your application process by WhatsApping your resume and portfolio link to +91 9810810034.

Important Note: Applications submitted via LinkedIn will not be considered unless the instructions above are followed.

We look forward to hearing from visionary leaders like you!