Senior Copywriter

Job Title: Sr. Copywriter Company: PRAKRIA Marketing Services Pvt Ltd Location: On-Site About Us: PRAKRIA is a dynamic and innovative creative + tech marketing company delivering exceptional marketing solutions. We specialize in creating impactful marketing strategies that combine creativity and technology to drive growth for our clients. We are looking for a talented Copywriter to join our team and help us create compelling content that resonates with our audience. Responsibilities: Develop creative and engaging copy for various digital and mainline advertising channels, including websites, social media, email campaigns, print ads, and more. Conceptualize campaigns and ideas from scratch, aligning with client objectives and brand guidelines. Collaborate with the creative and marketing teams to brainstorm ideas, create content strategies, and execute campaigns. Write clear, persuasive, and original copy that aligns with the brand voice and messaging of our clients. Edit and proofread copy to ensure accuracy, consistency, and adherence to style guides. Conduct research and stay up-to-date with industry trends to create relevant and innovative content. Optimize copy for SEO and digital performance, where applicable. Work closely with designers, account managers, and other team members to ensure cohesive and effective campaigns. Requirements: 2-3 years of experience in copywriting for digital and mainline advertising. Strong portfolio showcasing a range of copywriting work, including digital and print materials. Excellent writing, editing, and proofreading skills with a keen eye for detail. Ability to conceptualize campaigns and ideas from scratch. Ability to adapt writing style for different audiences and mediums. Understanding of SEO principles and digital marketing best practices. Proficiency in Microsoft Office and familiarity with content management systems (CMS) and SEO tools. Strong communication and collaboration skills. Creativity, flexibility, and the ability to work under tight deadlines. Preferred Skills: Experience with data-driven marketing and content strategies. Familiarity with tech and creative tools such as Adobe Creative Suite or similar. Benefits: Competitive salary. Opportunity for professional growth and development. Collaborative and inclusive company culture. How to Apply: To apply, please send your resume, cover letter, and portfolio showcasing your relevant work to jobs@prakria.com. Be sure to highlight your experience in digital and mainline advertising within your application. Note: To expedite your application process, please WhatsApp your resume and portfolio link to +919810810034. Only candidates who follow these steps will be taken into consideration. Important: Applications submitted via LinkedIn will not be considered unless they strictly adhere to the instructions provided above. Show more Show less