Territory Marketing Executive

Position: State Marketing Manager / Marketing Lead Department: Marketing Reports to: Regional Marketing Manager / Head of Marketing Job Purpose: Responsible for planning, executing, and monitoring marketing strategies for the state in alignment with business goals. The role ensures effective brand visibility, drives consumer promotions, manages budgets, and collaborates closely with sales teams to achieve volume and share targets. Key Responsibilities: Develop and implement marketing strategies tailored to the state that align with brand objectives and market share targets. Design and execute merchandising strategies across the product portfolio in coordination with the marketing and sales teams. Lead brand activation campaigns with creativity to strengthen brand image and drive consumer engagement. Ensure optimal utilization of the marketing budget with timely reviews and course corrections if needed. Drive brand visibility and ensure a strong market presence for all products. Plan and execute marketing campaigns in collaboration with the sales team to achieve predefined performance metrics. Conduct training and provide continuous guidance to third-party (3P) teams on execution metrics, ensuring execution excellence. Develop and manage relationships with vendors for signage, merchandising equipment, and other marketing collateral. Work in close partnership with the sales team to design and assess consumer promotions, establish benchmarks, and improve campaign effectiveness. Ensure timely processing and settlement of vendor bills to maintain smooth market operations. Manage data related to activations, visibility scores, and promotions; regularly share insights with the Sales Team, Sales Head, Regional Marketing Manager (RMM), and Region Head (RH). Key Skills & Competencies: Strong understanding of marketing, brand management, and merchandising strategies. Creative flair for designing impactful brand activation campaigns. Proficiency in marketing budget management and vendor negotiations. Excellent collaboration skills with cross-functional teams, especially sales. Strong communication, presentation, and analytical skills. Data-driven mindset with the ability to translate insights into action. Attention to detail with a focus on execution excellence. Qualifications & Experience: Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field. 4-8 years of experience in marketing roles, preferably in FMCG, consumer goods, or retail industries. Prior experience in handling state or regional-level marketing responsibilities is preferred. Why Join Us? Opportunity to lead impactful brand initiatives at the state level. Be part of a collaborative and high-growth environment. Exposure to end-to-end marketing operations including brand activations, merchandising, and consumer promotions. Competitive salary with performance-based incentives.