Sr. SEO Analyst

Senior SEO Analyst – Job Description

Job BriefWe are seeking a skilled and strategic Senior SEO Analyst with 4-6 years of hands-on experience in managing and optimizing Google Business Profiles for multi-locations. The ideal candidate should have deep knowledge of local SEO, Google’s local ranking factors, and be adept at using data and insights to drive visibility, engagement, and conversions. You will lead GMB initiatives, implement location-based strategies, and ensure consistent performance across client listings.

Roles and Responsibilities

Local SEO Strategy & Execution: Develop and lead data-driven Google Business Profile (GBP) strategies to maximize local visibility, discovery, and engagement for clients across industries.

Google Business Profile Optimization: Manage and optimize GBP listings across multiple locations — including business info, categories, services, images, posts, Q&A, reviews, and UTM tagging.

Reputation Management: Monitor and respond to GBP reviews, and implement review generation strategies to improve brand credibility and local trust signals.

Local Citation Building: Ensure accurate and consistent NAP (Name, Address, Phone) across key directories and local aggregators.

Hyperlocal Content Strategy:Collaborate on creating locally relevant content such as landing pages, blog posts, and GMB updates (offers, events, FAQs) tailored to geographic intent.

Geo-Targeting & Maps Optimization: Improve performance in Google Maps and local pack rankings through strategic geo-tagging, image optimization, and location-specific keyword usage.

Insights & Reporting:

Track and analyze GMB Insights, GA4, and Search Console data to evaluate performance metrics like search visibility, direction requests, call clicks, and conversions.

Technical & On-SERP Optimization: Implement enhancements like UTM tracking, call tracking, structured data, and monitoring of SERP features like "People Also Ask" or "Local Packs."

Tool Utilization: Leverage platforms like BrightLocal, Local Falcon, Yext, GeoRanker, or Local Viking for audits, tracking, and performance optimization.

Team Collaboration: Work closely with content teams, designers, and developers to align local SEO efforts. Mentor junior analysts on GMB workflows and best practices.

Client Communication: Participate in review meetings, present performance updates, and recommend localized strategies to improve ROI and lead generation.

Requirements

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 4–6 years of hands-on experience in Local SEO and Google Business Profile management (preferably in an agency setting).
• Deep knowledge of local ranking factors, proximity-based search, and mobile-first strategies.
• Strong experience with tools like GMB Briefcase is a plus.
• Familiarity with GMB API, location management platforms, and schema markup.
• Understanding of Google’s local algorithm updates and spam policies.
• Ability to analyze GMB Insights, GA4, and Search Console data effectively.
• Knowledge of AI/automation tools for local SEO reporting is a plus.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple clients, prioritize tasks, and meet deadlines.

Job Details

• Experience: 4–6 years
• Salary: Based on experience and skillset
• Role: Senior SEO Analyst
• Department: Digital Marketing
• Employment Type: Full-Time
• Education: B.Tech, B.Sc, BBA/BMS, BCA, MCA, MBA/PGDM (Any Specialization)
• Location: Work from office – Hyderabad (Banjara Hills)
• Timings: 10:00 AM – 7:00 PM or 11:00 AM – 8:00 PM
• Weekly Off: Sunday
• 6 Days Work From Office
• IMMEDIATE JOINERS ONLY

Application Process

If you’re ready to take the next big step in your SEO career and lead impactful campaigns, we’d love to hear from you! Email: hrnd@parthadental.com

Work Location
https://maps.app.goo.gl/vLDWbUNdRx8sjrg668-2-686/K/27, Kimtee Enclave, Road No. 12, NBT Nagar, Banjara Hills, Hyderabad, Telangana 500034

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Work Location: In person

Expected Start Date: 16/07/2025