Sr. Marketing Executive

Position Title:

Location:

Joining Requirement:

About the Role:

Senior Marketing Executive

Key Responsibilities:

• Create and manage technical blog posts, whitepapers, and case studies tailored to industrial buyers, engineers, and procurement teams.
• Develop and implement LinkedIn and other B2B platform strategies to strengthen market presence and connect with key stakeholders.
• Plan and execute targeted email marketing campaigns for lead nurturing, solution announcements, and client engagement.
• Design loyalty and retention strategies to build long-term client relationships and increase repeat business.
• Identify and coordinate participation in industry expos, technical conferences, and trade shows relevant to core customer segments.
• Serve as the point of contact for SEO/SEM agencies, ensuring content alignment with lead generation goals.
• Manage B2B branding efforts including brochures, presentation decks, company profiles, and technical collateral.
• Work closely with Sales, Proposals, and Design teams to ensure cohesive marketing aligned with the sales cycle and project requirements.

Education & Qualifications:

• BBA or MBA with a specialization in Marketing

Experience:

• 2–3 years of relevant experience in marketing, preferably in tech, industrial, or B2B sectors

Key Competencies:

• Strong communication, presentation, and interpersonal skills
• Customer-first approach with a problem-solving mindset
• Proficiency in Microsoft Office Suite
• Experience using CRM tools and email marketing platforms
• Knowledge of outbound lead generation and digital campaign strategies
• Awareness of industry trends and technical buyer behavior

Perks & Benefits:

• Opportunity to work with a dynamic, innovation-driven team
• Learning and growth opportunities in a niche, impact-driven industry
• Competitive salary and performance-based incentives