Social Media Strategist

Experience Required: 3+ years in Social Media Marketing or Strategy Job Description: We are seeking a creative and results-driven Social Media Strategist with 3+ years of experience to join our marketing team. You will be responsible for developing and implementing effective social media strategies that align with our brand goals, enhance online presence, drive engagement, and increase conversion rates. Key Responsibilities: Develop, execute, and manage multi-platform social media strategies across Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, and emerging platforms. Plan and manage social media calendars, campaigns, and day-to-day content including posts, stories, videos, and reels. Conduct market research and audience analysis to inform strategy and optimize performance. Collaborate with content creators, designers, and marketing teams to ensure brand consistency and impactful storytelling. Analyze KPIs and performance metrics; generate monthly reports to track growth, engagement, reach, and ROI. Monitor trends, conversations, and competitors to keep strategies relevant and effective. Handle community engagement—respond to comments, messages, and mentions in a timely and professional manner. Manage paid social media advertising campaigns, including budgeting, targeting, and A/B testing. Requirements: Bachelor’s degree in Marketing, Communications, or related field. Minimum 3 years of proven experience as a Social Media Strategist or in a similar role. Strong understanding of social media platforms, algorithms, and analytics tools (Meta Business Suite, Google Analytics, etc.). Excellent written and verbal communication skills. Creative mindset with the ability to think strategically and execute flawlessly. Experience in using social media management tools like Hootsuite, Buffer, Sprout Social, or similar. Knowledge of graphic design or video editing tools (e.g., Canva, Adobe Suite) is a plus. Preferred Skills: Experience working in an agency or across multiple brands Knowledge of SEO and content marketing principles Familiarity with influencer marketing and user-generated content strategies Ability to thrive in a fast-paced, deadline-driven environment Job Type: Full-time Pay: ₹10,000.00 - ₹50,000.00 per month Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Work Location: In person