Social Media Strategist

Job Description

About the Role We are seeking a creative and analytical Social Media Strategist to join our growing team in Kolkata. In this role, you will be responsible for developing and executing data-driven social media strategies that strengthen our brand presence, increase engagement, and drive audience growth across all major platforms. Key Responsibilities: 1) Strategy Development: Design and implement social media strategies aligned with business goals. Conduct competitive research and audience analysis to identify trends and opportunities. 2) Content Planning & Collaboration: Work closely with content creators, designers, and marketing teams to develop cohesive campaigns. Create and manage monthly content calendars tailored to each platform (LinkedIn, Instagram, Facebook, X/Twitter, etc.). 3) Execution & Channel Management: Publish and monitor content across platforms. Manage paid campaigns, influencer collaborations, and real-time engagement. 4) Performance Tracking & Reporting: Monitor KPIs (engagement, reach, conversions, growth). Prepare weekly/monthly reports with actionable insights. Use analytics to constantly optimize performance. 5) Community Building: Engage actively with followers and respond to queries/comments. Build strong online communities and brand advocates. Required Skills & Qualifications: Bachelor's degree in Marketing, Communications, or related field. Experience in social media strategy and management. We are looking for a Senior strategist (3-5 years of experience) and a Junior Strategist (1-2 years of experience). Strong understanding of platform-specific best practices and algorithms. Proficiency in tools like Meta Business Suite, Hootsuite, Buffer, Canva, Google Analytics, etc. Ability to write engaging copy and guide visual storytelling. Strong organizational and project management skills. Up-to-date with the latest trends, platform updates, and digital tools. Bonus Points For: Experience in media, journalism, or news-driven content Proficiency in verbal as well as written Hindi. Experience with performance marketing or SEO integration What We Offer: A dynamic work environment with creative freedom Opportunity to shape and grow a leading brand’s digital identity Competitive salary and benefits Learning opportunities and growth within a content-driven ecosystem To Apply: Send your resume (and portfolio, if you have one) to hr@sanmarg.in with the subject line: Application for Social Media Strategist – Kolkata