Social Media Specialist

Full job description

Job title: Digital/performance marketing specialist

Experience: 2-4 years

Company: Visalelo by overseas desire

Job description: We are seeking a highly talented and experienced specialist to manage and optimize paid campaigns across Google Ads and Meta(Facebook/ Instagram) platforms. The ideal candidate will be responsible for driving traffic, generating qualified leads and increasing brand awareness for our services across India. This role requires strategic thinker with 2-4 years experience.

Key Responsibilities

Campaign management:

· Develop, implement and optimize paid advertising campaigns across Google ads and Meta

· Ensure campaigns align with the goals of generating leads for visitor visa and work visa.

· Monitor and adjust campaigns to optimize performance and maximize ROI

· Keyword and audience research.

· Conduct detailed keyword research for Google Ads and develop relevant targeting strategies.

· Identify and segment target audiences on Meta platforms to ensure precision in ad delivery

Ad Copy & Creative Development:

· Create compelling ad copy for both search and social media campaigns focused on our key service

· Implement conversion tracking for phone calls, form submissions, and other key actions on the website.

Performance Tracking & Reporting:

· Set up, manage, and optimize conversion tracking across both platforms.

· Analyze campaign performance and generate regular reports highlighting key metrics like cost per lead (CPL), click-through rates (CTR), and conversion rates.

· Provide insights and recommendations for improving campaign effectiveness.

A/B Testing & Optimization:

· Perform A/B testing on ad copies, creatives, and targeting strategies to improve campaign performance.

· Continuously test different bidding strategies, ad placements, and audience segments for optimal results.

Budget Management:

· Manage daily/monthly budgets across both Google and Meta platforms, ensuring cost-efficient lead generation.

· Adjust budget allocation based on campaign performance and business priorities.

Cross-Platform Synergy:

· Ensure alignment between Google and Meta campaigns to maintain brand consistency and maximize cross-platform synergies.

· Monitor trends and platform updates to keep campaigns up-to-date and competitive.

Competitor & Market Analysis:

· Monitor competitor activity and industry trends in the rehabilitation sector.

· Identify new opportunities for improving ad performance and staying ahead of the competition.

Qualifications:

· 2-4 years of experience in managing both Google Ads and Meta (Facebook/Instagram) ad campaigns and performance marketing.

· Expertise in lead generation and performance marketing, preferably in the healthcare or service industry.

· Strong understanding of campaign optimization techniques across search and social platforms.

· Proficient in Google Ads, Facebook Ads Manager, Google Analytics, and conversion tracking tools.

· Excellent analytical skills and experience with reporting tools (e.g., Google Analytics, Meta Insights).

· Ability to create engaging ad copy and work with creatives to develop effective visual content.

· Strong communication and collaboration skills.

· Bachelor’s degree in Marketing, Business, or related field preferred.

· Collaborative and innovative work environment.

Job Type: Full-time

Experience:

Google Ads: 2 years (Required)

Facebook Advertising: 2 years (Required)

Job Types: Full-time, Permanent, Freelance

Pay: ₹9,706.38 - ₹32,533.91 per month

Work Location: In person