Social Media Specialist

• Develop and implement social media strategies to align with marketing goals.
• Create, curate, and manage engaging content (text, image, video) for platforms like Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Plan and maintain a consistent posting calendar using tools like Buffer, Hootsuite, or Meta Business Suite.
• Optimize posts for reach, impressions, and engagement based on platform algorithms.
• Monitor, respond to, and engage with followers and online community comments/messages promptly.
• Build strong brand-consumer relationships through interactive content and responses.
• Support or run paid ad campaigns on social platforms.
• Collaborate with marketing teams to drive promotional campaigns, product launches, and seasonal offers.
• Track key performance metrics (KPIs) like engagement, reach, CTR, and follower growth.
• Generate weekly/monthly reports to evaluate content performance and campaign effectiveness.
• Stay up to date with the latest trends, tools, technologies, and best practices in social media.
• Recommend creative ways to enhance brand presence and grow social following.
• Work closely with the design, content, SEO, and marketing teams to maintain brand voice and identity.
• Coordinate with influencers or brand partners where required.

Job Type: Full-time

Pay: ₹18,000.00 - ₹26,000.00 per month

Schedule:

• Day shift

Work Location: In person