Social Media Specialist

Social Media pro? We’re Hiring a Social Media specialist! Manage and expand brand presence across platforms, create engaging content, and analyze performance. Join the dynamic team in India!

Job Title: Social Media Specialist

Location: Coimbatore

Experience: 4-6 years

Responsibilities:

• Manage and enhance the brand's presence across social media platforms.
• Develop and execute engaging content strategies that align with business objectives.
• Monitor performance metrics and analyze key performance indicators (KPIs) to drive continuous improvement.
• Foster community engagement and maintain a consistent brand reputation and voice across all social platforms.
• Collaborate with design and copy teams to create high-quality content tailored to target audiences.

Deliverables:

• Develop and schedule three localized posts per week for sub-accounts.
• Create three diverse brand-level posts per week for central accounts.
• Provide social media content calendar suggestions aligned with business objectives.
• Tailor content to effectively target vendor, landlord, tenant, and buyer personas.
• Maintain consistent brand reputation and voice across all social platforms.
• Analyze key performance indicators and set achievable targets for improvement.
• Offer quarterly social media webinars to educate and engage franchisees.
• Conduct free social media audits for branches, identifying upsell opportunities.
• Assist with the development of 40 seasonal social media graphic templates in Canva for franchisee use.
• Provide weekly, monthly, and quarterly reports on social channel performance and user engagement metrics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in social media management, digital marketing, or a similar role.
• Strong understanding of content creation, social media trends, and engagement strategies.
• Experience with social media scheduling tools and analytics platforms.
• Ability to interpret data and optimize content strategies based on performance metrics.
• Excellent written and verbal communication skills.
• Experience in running social media audits and identifying areas for grow

Interested candidates send your resume to

Job Type: Full-time

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Work Location: In person