Social Media & Performance Marketing Executive

2 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Social Media & Performance Marketing Executive

(On-site Role)

Location:

MIDC, Andheri East, Mumbai

Experience Required:

Minimum 2 years

About Umbrella Aegis:

At Umbrella Aegis, we believe in blending AI-powered tools with Human Intelligence (HI) to create powerful, results-driven content and campaigns. As a creative force working across brands, events, and experiences, we're looking for a performance-driven individual ready to elevate digital storytelling and marketing to the next level.

Role Overview:

We are seeking a Social Media & Performance Marketing Executive who is not only passionate about content and numbers but also understands how SEO, ads, and AI-powered analytics drive engagement and conversions. This is an on-site role requiring coordination with creative and client servicing teams.

Key Responsibilities:🔹 Social Media Management
  • Create and manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Schedule and monitor posts, manage engagement and brand voice
  • Coordinate with design and copy teams for post planning and execution
  • Trendspotting & moment marketing opportunities
🔹 Performance Marketing
  • Plan, execute, and optimize paid campaigns across Meta, Google, and LinkedIn Ads
  • Analyze ad performance and recommend strategic tweaks for better ROI
  • Set and monitor KPIs — CTR, ROAS, CPL, CPM, CAC
  • A/B testing for creatives, audiences, and landing pages
🔹 SEO & Analytics
  • Conduct basic SEO audits and keyword planning
  • Collaborate with content teams for SEO-optimized blogs and landing pages
  • Monitor Google Analytics and Search Console for web insights
🔹 AI & Automation
  • Be adaptable to using AI tools (ChatGPT, Canva AI, Copy.ai, etc.) for faster execution and content ideation
  • Automate repetitive marketing tasks when possible using tools like Zapier, Notion AI, Metricool, etc.
Required Skills:
  • Minimum 2 years of experience in digital marketing, with a stronghold in social media + paid ads
  • Good understanding of SEO principles and tools (Ahrefs, SEMrush, etc.)
  • Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Ads
  • Knowledge of Google Analytics, Meta Business Suite, and UTM tracking
  • Strong analytical mindset and reporting skills
  • Excellent communication and coordination skills
  • AI-curious and fast at adapting new marketing tools and trends

Bonus if you have:

  • Experience in e-commerce or B2C performance marketing
  • Certifications in Google Ads or Meta Blueprint
  • Experience working with creative teams and digital agencies


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