Social Media & Performance Marketing Executive

Social Media & Performance Marketing Executive

(On-site Role)

MIDC, Andheri East, Mumbai

Minimum 2 years

At Umbrella Aegis, we believe in blending AI-powered tools with Human Intelligence (HI) to create powerful, results-driven content and campaigns. As a creative force working across brands, events, and experiences, we're looking for a performance-driven individual ready to elevate digital storytelling and marketing to the next level.

We are seeking a Social Media & Performance Marketing Executive who is not only passionate about content and numbers but also understands how SEO, ads, and AI-powered analytics drive engagement and conversions. This is an on-site role requiring coordination with creative and client servicing teams.

• Create and manage content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Schedule and monitor posts, manage engagement and brand voice
• Coordinate with design and copy teams for post planning and execution
• Trendspotting & moment marketing opportunities

• Plan, execute, and optimize paid campaigns across Meta, Google, and LinkedIn Ads
• Analyze ad performance and recommend strategic tweaks for better ROI
• Set and monitor KPIs — CTR, ROAS, CPL, CPM, CAC
• A/B testing for creatives, audiences, and landing pages

• Conduct basic SEO audits and keyword planning
• Collaborate with content teams for SEO-optimized blogs and landing pages
• Monitor Google Analytics and Search Console for web insights

• Be adaptable to using AI tools (ChatGPT, Canva AI, Copy.ai, etc.) for faster execution and content ideation
• Automate repetitive marketing tasks when possible using tools like Zapier, Notion AI, Metricool, etc.

• Minimum 2 years of experience in digital marketing, with a stronghold in social media + paid ads
• Good understanding of SEO principles and tools (Ahrefs, SEMrush, etc.)
• Hands-on experience with Meta Ads Manager, Google Ads, LinkedIn Ads
• Knowledge of Google Analytics, Meta Business Suite, and UTM tracking
• Strong analytical mindset and reporting skills
• Excellent communication and coordination skills
• AI-curious and fast at adapting new marketing tools and trends

Bonus if you have:

• Experience in e-commerce or B2C performance marketing
• Certifications in Google Ads or Meta Blueprint
• Experience working with creative teams and digital agencies