Social Media Manager

About the Role:
We are seeking a creative, data-driven Social Media & Performance Marketing Manager (*_FEMALE CANDIDATE ONLY_*) to lead our digital presence and drive measurable growth. This role blends social media management (organic + paid) with performance marketing expertise to build brand awareness, generate leads, and achieve revenue goals across all digital platforms.
Key Responsibilities:

Social Media Management (Organic + Paid):

• Develop and implement creative social media strategies to grow organic reach and engagement across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Plan and manage paid campaigns (boosted posts, ads) to increase follower base and engagement.
• Curate, schedule, and manage daily posts (reels, carousels, videos, and stories) in alignment with brand voice and goals.
• Monitor social trends and create moment marketing campaigns to stay relevant.
• Respond to audience interactions, comments, and messages to build strong online communities.

Performance Marketing:

• Plan, execute, and optimize high-performing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.
• Conduct A/B testing, targeting adjustments, and budget allocation to improve ROI and campaign results.
• Track KPIs like CTR, conversions, CAC, and ROI to measure success and identify areas for improvement.
• Collaborate with content, design, and analytics teams to ensure cohesive and creative campaigns.
• Stay up-to-date with the latest trends and tools in digital marketing and advertising.
• Reporting & Analysis:
• Create monthly performance reports covering organic and paid activities.
• Use tools like Google Analytics, Meta Ads Manager, and SEO tools to gather insights and recommend data-driven strategies.

Skills & Qualifications:

• Proven experience in social media management and performance marketing (2–4 years preferred). Agency side background is a plus!
• Proficiency with Google Ads, Facebook/Meta Ads, LinkedIn Ads, and social media analytics tools.
• Strong content sense for social media trends (Instagram reels, stories, carousels).
• Experience in SEO, SEM, and keyword strategy is a plus.
• Excellent data analysis, reporting, and optimization skills.
• Creative mindset with the ability to ideate engaging campaigns.
• Strong communication and team collaboration skills.
• Knowledge of budget management and performance KPIs.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

Application Deadline: 31/07/2025
Expected Start Date: 23/07/2025