Social Media Manager

Job Summary

Social Media Manager

Key Responsibilities

Content Strategy and Creation

• Develop and execute a content calendar aligned with brand objectives.
• Create engaging and high-quality content (posts, reels, videos, graphics) tailored to each platform.
• Collaborate with designers, writers, and other team members to produce visually appealing and compelling posts.

Platform Management

• Manage and optimize accounts on platforms such as Instagram, Facebook, LinkedIn, Twitter, Pinterest, and TikTok.
• Regularly post, schedule, and monitor content for peak engagement times.
• Adapt strategies to align with platform-specific trends and algorithms.

Community Engagement

• Actively interact with followers, respond to comments, and manage direct messages.
• Engage with relevant communities, influencers, and accounts to build relationships and drive visibility.
• Organize and manage giveaways, polls, and interactive content to boost engagement.

Growth Strategy

• Research and implement growth hacks to increase followers and engagement organically and through paid campaigns.
• Use analytics to identify trends, measure content performance, and refine strategies.
• Stay updated with social media trends, tools, and best practices.

Campaign Management

• Plan and execute innovative campaigns to promote brand initiatives, products, or services.
• Collaborate with marketing teams for cross-platform promotions and paid advertising.

Analytics and Reporting

• Track and report on KPIs such as reach, impressions, engagement, follower growth, and click-through rates.
• Provide insights and recommendations to improve content strategy and engagement rates.
  

Requirements

• Experience

  : 2+ years in social media management, marketing, or a related role.

Skills

• Proficiency in social media platforms, tools (e.g., Hootsuite, Buffer, or Meta Business Suite), and analytics tools.
• Strong understanding of algorithms, hashtags, and platform trends.
• Exceptional written and verbal communication skills.
• Graphic design skills (Canva, Adobe Suite, etc.) are a plus.
• Video editing and reel-making experience is an advantage.

• Personality

  : Creative, proactive, adaptable, and highly organized.

• Education

  : Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Qualifications

• Proven track record of growing engagement and followers.
• Knowledge of SEO and paid advertising strategies.
• Experience working with influencers and collaborations.
  

Benefits

• Competitive salary and performance bonuses.
• Opportunity to work with a dynamic team and a growing brand.
• Flexible working hours and potential for remote work.