Social Media Executive

About Us:

Keka has been a silent revolution in the making since our launch 10 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 10000 businesses across India and the world. Today we are India’s #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don’t hide our shortcomings, and we aren’t afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.

In November 2022, the company secured India’s largest Series A SaaS funding with a whopping $57 million from WestBridge Capital.

Social Media Executive

Key Responsibilities:

• Manage end-to-end execution of social media calendars across platforms (LinkedIn, Instagram, X, Facebook, YouTube, etc.)
• Create, curate, and schedule engaging and platform-specific content (static, video, reels, stories, etc.)
• Collaborate with different teams to deliver high-quality creatives
• Monitor social trends and competitor activity to inform strategy and innovation
• Analyze performance metrics and prepare monthly reports with actionable insights
• Manage community interactions: respond to DMs, comments, and customer queries promptly

Requirements:

• 4+ years of proven experience in managing social media for a brand or agency
• Solid understanding of major platforms’ algorithms, best practices, and analytics tools
• Strong writing skills with a knack for adapting tone across platforms
• Ability to ideate campaign hooks, trending formats, and performance content
• Familiarity with tools like Hootsuite, Buffer, Later, Canva, Meta Business Suite, and Creator Studio
• Understanding performance metrics (reach, engagement rate, CTR, etc.)
• A proactive mindset with strong organizational and time management skills

Preferred:

• Experience in B2B or tech industry
• Basic video editing or design capabilities is a plus