Social Media Analyst

We seek a highly motivated and experienced Social Listening Specialist to join our team. The ideal candidate will play a crucial role in monitoring and analyzing our clients' digital presence, providing valuable insights, and shaping strategies to enhance their online reputation.

Responsibilities:

• Perform detailed analysis of social listening data, and identify trends, sentiment, and emerging topics.
• Conduct thorough reporting on social listening.
• Utilize Social Listening tools such as

  Konnect Insights, Locobuzz,

  M

  eltwater, Salesforce Social Studio,

  etc., to gather and analyze data relevant to client brands.
• Collaborate with cross-functional teams to understand client objectives and translate them into effective social listening strategies.
• Conduct campaign analysis to measure the impact of digital activities and provide actionable insights.
• Monitor and report on competitor activities and industry trends.
• Generate comprehensive reports with observations, recommendations, and key performance indicators (KPIs).
• Maintain a proactive approach to identifying potential issues and risks in digital activities, providing timely recommendations for improvement.
• Stay updated on industry best practices, tools, and technologies related to social listening.
• Demonstrate a basic understanding of CRM systems

Requirements:

• Bachelor's degree in Marketing, Communication, Business, Analytics, or a related field.
• Proven experience in Social Listening with a focus on detailed data analysis.
• Familiarity with Social Listening tools such as Konnect Insights /Locobuzz /Meltwater/Salesforce Social Studio, etc.
• Basic understanding of CRM systems; past experience working with CRM is a plus.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with a keen eye for accuracy and quality.
• Proactive problem-solving skills and a results-driven mindset.
• Previous exposure to the WhatsApp Business Enterprise platform is preferred.
• Previous experience in a marketing agency is preferred.