SEO Associate

About Amber

Amber is a global student accommodation platform that helps students find and book their ideal housing near top universities across the world. With a presence in 100+ cities and partnerships with 300+ property providers, we're transforming the student housing experience through technology, transparency, and data-driven growth.

Role Overview

SEO Analyst

Key Responsibilities

• Conduct detailed

  keyword research

  ,

  URL mapping

  , and

  content gap analysis

  for service, city, and blog pages.
• Execute regular

  technical SEO audits

  using Screaming Frog, Google Search Console, and PageSpeed tools and work with developers to fix crawl, indexation, and CWV issues.
• Monitor and report

  rank tracking

  across high-priority keywords and regions using tools like Ahrefs and SEMrush.
• Build automated SEO dashboards and reports using

  Google Sheets

  ,

  Looker Studio

  , and formulas
• Perform

  competitor analysis

  to benchmark Amber’s performance and discover new backlink/content opportunities.
• Implement and optimize

  schema markup

  (FAQ, Review, How-to, etc.) to enhance rich results and AI Overview visibility.
• Stay updated on the latest Google algorithm updates, SGE/AEO developments, and zero-click SERP trends.
• Support link-building and content strategy teams by surfacing high-opportunity pages and keywords.

Required Skills & Experience

• 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms.
• Proficient in

  Screaming Frog

  ,

  SEMrush

  ,

  Ahrefs

  ,

  Google Search Console

  , and

  GA4

  .
• Strong analytical skills with fluency in

  Google Sheets

  (including advanced formulas and visual reporting).
• Experience in

  rank tracking

  ,

  SERP feature targeting

  , and

  competitor benchmarking

  .
• Knowledge of emerging SEO trends like

  GEO/SGE

  ,

  AEO

  , and

  entity-based search

  .
• Ability to work collaboratively with product, content, and engineering teams.

Bonus Points

• Experience with mobile/app SEO (App Store Optimization for iOS/Android).
• Experience with

  China-specific SEO

  platforms or strategies (e.g., Baidu, Sogou, Shenma).
• Exposure to international SEO
• Familiarity with Looker Studio connectors, automated reporting, or SEO Python scripts.

Why Join Amber?

• Work at one of the fastest-growing global student platforms.
• Exposure to high-scale SEO challenges across international markets.
• Flat hierarchy, high ownership, and direct access to leadership.
• A collaborative team that values innovation, data, and transparency.