SEO and Paid Ads Executive

Job Description

Position: SEO and Paid Ads Executive Experience: 2 Years Employment Type: Full-Time Job Overview: We are seeking a results-driven SEO and Paid Ads Executive with at least 2 years of hands-on experience to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective search engine optimization (SEO) strategies and managing paid advertising campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others. Key Responsibilities: SEO Responsibilities: Conduct keyword research and competitive analysis to guide content strategy. Optimize website content, meta tags, URLs, and images for better rankings. Monitor and improve organic search rankings and website performance using tools like Google Analytics, Search Console, SEMrush, or similar. Develop link-building strategies to improve domain authority. Perform regular technical SEO audits and recommend fixes. Collaborate with content writers and web developers for on-page and off-page optimization. Paid Ads Responsibilities: Plan, execute, and manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, etc. Conduct A/B testing for ad creatives and landing pages. Optimize campaigns for performance KPIs such as CTR, CPC, CPA, ROAS, and conversion rates. Monitor budget and adjust bids to gain better ROI. Generate weekly/monthly reports to measure performance and suggest improvements. Conduct market research and competitor analysis to identify trends and opportunities. Manage email marketing campaigns, including designing, sending, and analyzing email performance. Coordinate with the content, design, and development teams to ensure cohesive marketing efforts. Prepare and present detailed reports on campaign performance and KPIs. Required Skills and Qualifications: Bachelor's degree in marketing, Communications, Business, or a related field. Minimum 2 years of proven experience in SEO and Paid Ads (Google Ads, Meta, etc.) Strong understanding of current SEO practices, Google algorithms, and paid media strategy. Experience with tools such as Google Ads, Meta Ads Manager, Google Analytics (GA4), Search Console, SEMrush/Ahrefs, and Google Tag Manager. Analytical mindset with strong Excel/reporting skills. Ability to manage multiple campaigns and deadlines effectively Creative thinking and problem-solving abilities. Nice-to-Have Skills: Proficiency in English Experience with affiliate marketing or influencer marketing campaigns. Experience running Google Ads and Facebook/Meta Ads with a focus on performance and lead gen. Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics. Solid knowledge of HTML/CSS basics, WordPress, and schema markup. What We Offer: Competitive salary and performance-based incentives. A collaborative and innovative work environment. Opportunities for professional development and training. How to Apply: Interested candidates can send their resume and portfolio to swaninvestment1910@gmail.com Job Type: Full-time Schedule: Day shift Work Location: In person