Senior Manager - Digital Marketing

Viu is a leading over-the-top (OTT) video streaming service, is available in 16 markets across Asia, the Middle East, and South Africa. Viu is a member of PCCW Media under PCCW Limited.

In addition to premium original productions under the brand “Viu Original”, Viu showcases TV series, movies, and lifestyle programmes from top content providers in local and regional languages with subtitles.

Viu Scream Dates, its multi-market fan-meet offering, extends the Viu experience beyond the screens by bringing stars closer to their fans via live events.

Your Role:

• Partnership scope includes working with business team on 360-degree digital marketing needs – deliver key user KPIs (New user acquisition, User engagement, Subscriptions , Revenue etc.), budget and portfolio management, campaign planning & delivery
• Coordinate with digital marketing team delivery heads, including acquisition, retention/ CRM and analytics, as required, to build and deliver on digital marketing plans and requirements
• Maintain extensive communication across stakeholders and build strong strategic relationships
• Drive business and delivery teams towards business plan achievement and success on key metrics on scale and efficiency
• Align stakeholders regularly on developments, target achievement and initiatives
• In concert with other members of the organization, take a "big picture" perspective and seek to maximize our total digital marketing return

To Succeed in this role:

• Experience working with key digital marketing channels and Marketing Technology Tools.
• Understanding various issues pertaining to digital marketing with the ability to problem solve situations and build robust systems and processes to perpetuate best practices and optimal overall digital marketing performance.
• 10+ years of total experience
• 4-5 years of total experience working closely with top management
• Hands on with programmatic channels (Google, Facebook, Tiktok and Snapchat), AD-Networks and Re-engagement channels
• High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
• Ability to build business cases, persuasive data-driven communications to key stakeholders to drive alignment on key priorities and implementation plans
• Ability to roll-up sleeves and get hands-on to deliver key KPIs as required
• Excellent communication skills sideways, upwards and with team members. Interpersonal skills are a prerequisite for success.